Sri Mandir keeps investors addicted to the growing digital dedication

AppsforbharatThe start of the Indian running behind the Hindu slave application Sri MandirI raised $ 20 million in a new tour – a little more than nine months Insurance 18 million dollars – With the application continues to apply not only from the worshipers, but also the interest of the investor.

Susquehanna Asia Venture Capital has led the C series participation of current investors, including Indian billionaire and veteran warrior in technology, Nandan Nilkani, height capital, and Peak XV Partners.

Religious dedication extends in India, where there are 53 temples per 100,000 people. Almost 2 million Hindu worshipers perform prayers at home with local priests or temples to search for peace and well -being. The economy of the Hindu temple Worth $ 3.02 trillion (About 40 billion dollars) or nearly 2.3 % of the gross domestic product of India, for each survey conducted by the national sample survey office of the Indian government. Despite this scale, services including prayers and offers are largely unregulated and noticeable. Appsforbharat says it solves these challenges with Sri Mander.

Appsforbharat was founded in November 2020, SRi Mandir was presented shortly after the service of Hindu worshipers with online prayers and the ability to offer almost offers of Indian temples. The application has received more than 40 million downloads since its launch. In the past 12 months, 1.2 million worshipers have enabled online prayers and offers in more than 70 temples across India.

Currently, SRi Mandir has about 3.5 million active users per month, including about 90,000 outside India. Although the application user base remains local in the first place, its average revenue for each user (ARPU) abroad is much higher – about $ 7,000 (about $ 81), compared to $ 600-800 (7 – 9 dollars) in India. It is worth noting that nearly 20 % of the platform’s revenue comes from Indian diaspora in the United States, the United Kingdom, the United Arab Emirates, Canada, Australia and New Zealand, according to the start of the start of operation in Bangaluru.

Meanwhile, the number of SRi Mandir users registered outside India grows 15 % a quarter of a quarter, and reaches 700,000.

At the local level, the Indian user base of the application is equally divided between the 1st and Tier-2 cities, with 30 % of users under the age of 35. Outside India, the majority of users are men and women between the ages of 30 years and over.

At the beginning of 2025, Sri Mander exceeded a $ 12 million operating rate, according to Appsforbharat founder and CEO of Prashant Sachan in an interview.

The application also contains a six -month retention rate of approximately 55 %, which means that more than half of its users remain active after six months of joining the beginning.

“The application was enthusiastic and shopping because these transactions are something that the user will do throughout the year, several times a year,” Sasan told Techcrunch:

User behavior patterns vary according to geography. There is an overlap from 20 % to 25 % among users in India who provide both prayers and offer offers through the application. In the United States, the application sees a higher overlap, as about 50 % of the entire user base participates in both activities, as it is far from Indian temples.

While Hindu dedication services are not largely connected to India, some temples have started to live and accept offers online. In response, some applications appeared to take over the success of Mander. However, Sashan stated that the combined competing applications will be counted only 15 % to 20 % of the cumulative installation of SRi Mandir.

Like other online platforms, SRi Mandir takes a clip of temples to bring them online. The average seizure rate ranges from 20 % to 25 %, but it varies based on the services provided. The startup also offers elements such as goods from the known temples to expand their revenues beyond the prayer and provide discounts.

More importantly, SRi Mandir also helps increase temples revenues by 15 % to 25 % as it attracts more online worshipers.

It is still the best Hindu worship application

The religious applications market showed growth everywhere, but especially in India. On the global level, the 10 best religious applications have seen 15 % on an annual basis in the monthly active users during the first half of 2025, even with a decrease in 2 % in downloads. The religious applications market in India outperformed this global trend, as it recorded the 10 best applications of 60 % growth in monthly active users and an increase of 50 % in downloads.

Ironically, while the religious applications market flourished in India, Sri Mander lost a small land. The application was ranked among the best 35 religious applications in the world, and got the first position among religious applications in India during the first half of 2024. This year, it decreased to the second place in India, which was overlooked by the Lifechurch.tv application for the Bible, which claims to contain more than 80 million active users per month in the world.

However, Sri Mander remains the pioneering Hindu pioneering application.

In general, religious technology financing in India reached its peak in 2024, as it attracted 50.5 million dollars that year alone, while global funding in the area reached its climax earlier in 2021, followed by a gradual decline, according to the Indian data of Indian data in joint data with Techcrunch. India has formed 15 % of the total global investment in religious technology since 2020, making it the second largest market after the United States in terms of financing volume.

Appsforbharat has emerged as a leading start in this field, raising $ 33.4 million before the series C, for all Tracxn.

“Emerging companies in the field of religious technology is increasingly gaining global importance, especially in economies such as India, due to the importance of culture and religion between demographic, as well as high Internet penetration, digital payments, and increasing e-commerce adoption, especially in the cities of the 2-3.

Through new financing, Appsforbharhat plans to invest in more than 20 temple cities in India, starting with Varaneasi and Ayodia in the northern state of Uttar Pradesh, Harridwwar in Uttrakhand, and Eugene in central India, Maadi Pradesh. The starting start of material installations in these cities will open to create logistical centers and achieve via the temple network, and the management of food offers (Prasad) and other rituals.

Sasan said that each of these material facilities will deal with between 40 to 50,000 requests and contribute to local work.

In addition, startup enhances the user experience on its application through its artificial features, including the ability to ask questions about faith, specific prayers and festivals, which users usually ask a priest or their elders.

Sasan said that the startup company will work with two subject experts and publish guarantees to prevent hallucinations, as artificial intelligence displays information on its own.

Appsforbharat aims to achieve profitability by 2027-1028 and plans to be ready to include a general during the same window, although Sasan said he has no specific timetable for public subscription.

In the short term, startups aims to develop the temple base to 500 this year and expand the number of employees from 300 people currently, including 250 at its headquarters in Bangaluru, to about 400.