The era of the brand activity “woke up” has ended

In May 2019, Gillett released advertisement On Facebook in time for the month of pride. Shamsoun Bonkibanto Brown – a black artist in Toronto and a Trisk man – was distinguished on how to shave for the first time.

“I just went to my move, I want to be happy. I’m happy because I am at the point I can shave,” Brown says in the video. Later, he saw the shaving while his father smiled and encouraged him from behind his shoulder.

“Do not be afraid.” Shaving on trust, “says Abi Braun.

Advertisement diffuseReceiving national news coverage, industry PrizesAnd to praise One of the gay defenders. the Illin show Tweet It was “nothing to believe.”

Gillett was not alone in creating a noisy advertisement on the LGBT community as a marketing strategy; In the past two decades, there has been a fixed height in brands and companies that adopt pride, a trend that sometimes criticizes superficial, or “pink wash”. However, as someone who worked in marketing for more than a decade, if you feel that this month of pride was quieter than previous years, you don’t imagine that.

Five months after Donald Trump’s second term, Executive orders against the rights of Dei and LGBT It affected an increasing number of brands for prominent companies to abandon marketing and programming that can be considered very progressive, and affects Pride and Juntenth Celebrations throughout the country to expand its scope. At the same time, there was a flow of brands that doubled national messages in the advertisement, and some appear to be at least associated with Trump’s definitions and fixing American -made goods.

“He adds that there was” a lot of activity and a lot of discussion on social justice issues, “says Mark, the creative director and chief creative official of the New York Advertising Agency, who does not want his real name due to possible reactions.

Welcome to the Trumpan era of anti -owners. Please check your pronouns at the door.

The advertisement is one Among the most popular forms of cultural correspondence in America and the marks of Trump’s cultural campaign are “tourist control”, there are all on our TV devices, our conclusions on Instagram, and in our societies.

According to a survey of gravity research, 39 percent of the companies surveyed planned to reduce Pride month initiatives In 2025, with anything planned to increase their connections. According to what was reported, the pride world received, which was just being held in Washington, DC only 30 percent of 3 million visitors are previously expected.

MasterCard, which launched the famous Omnichannel pride campaign for a month The “real yourself is invaluable” in 2022, and just a few years ago, which was widely developed “Real Name” initiative This has failed the identities of the Americans transmitted, in the emergence of any pride messages so far this year. Instead, it is She quietly withdrew as a high -level sponsor program for the New York City for this yearAlong with Pepsico, Nissan, City, and Bris Water Hoskubers. The goal, after receiving the conservatives backlash For its largest goods in previous years, it released a beige burning line this year, which was I laughed unabated On Tiktok.