While artificial intelligence kills the research movement, Google launches an offer to enhance the revenue of the publisher

Google’s artificial intelligence features Kill traffic to publishersSo the company suggests a possible solution. On Thursday, the technology giant officially Firing the offerA new tool that allows publishers to generate revenues that exceed the more traffic options, such as ads.

Droflewall publishers allows to give their sites a variety of ways to reach their content, including through options such as Micropayments, take opinion polls, watch ads, and more. In addition, Google says that publishers Their special options can be added To the width wall, such as subscribing to newsletters.

The new feature is available for free in Google Ad Manager after previous tests with 1000 publishers that spanned a year.

Google indicates that it also uses artificial intelligence to determine the time of the wall display on every visitor to increase the participation and revenue. However, publishers can Determine their own thresholds Before displaying, if you prefer it.

Several solutions have been tried by Produdwall by publishers before, through a set of products and services. Micro payments, for example, she has repeatedly Failure to take off. The economy does not tend to work, and there is an additional friction in having to pay for each article that does not deserve to be rewarded for readers or publishers alike, given the costs of implementation and maintenance.

Starting social networks similar to Twitter called post, Support from A16zRecently, try to make fine books work for publishers, but they are In the end closed Due to the lack of traction.

In the case of Google, it works with a third party, SupertabWhich allows visitors to the site to pay a small amount to access the online content for a period of time-24 hours, a few days, a week, etc. The option (currently in the experimental version) supports subscription records and integrates with Google Ad Manager.

Google notes that publishers can also create the width wall to include their logo and preliminary text, then customize the options it offers. One of the hypothetical options, visitors see a short advertisement to gain access to the content of the publisher. This is the only option that has a share of revenue, and on this front, it works in the same way All ads managers doGoogle notes.

Another option has visitors clicking on Choose from a set of topics they care aboutThen it is saved and used to customize ads.

A more integrated solution for publishers can help try different income liquefaction options, without having to adhere to a large time and resources for these tests. The Google Declaration did not participate in the results of its early tests with publishers or to provide any successful case studies. However, Google shared one study with Techcrunch, saying that the Sakal Media Group collection in India carried out the Google Ad Manager view feature on Esakal.comThis led to an increase in revenues of 20 % and up to 2 million increasing impressions during a three -month period.

However, early Reports During the test period, the publishers said that the average revenue witnessed the average revenue of 9 % after one million messages on AdSense, to display the bonus ads. Google Ad Manager customers He saw 5 % up to 15 % When using sworkwall as well. Google has also confirmed on Techcrunch via e -mail that publishers who have a 9 % average revenue during the year in the test.

Google publishers say Can be shown Google Ads Manager reports in Google. These include things such as estimated wall revenues, the number of wall messages offered, successful sharing of shows, and post -wall views.

It is updated after publishing with the case study and the additional standards provided by Google.