Why A16z VC believes that Cluely, starting “cheating in everything”, is the new scheme for emerging companies of artificial intelligence

When Clolei, a young woman claiming to build a product that helps people “cheat” in everything, announced that she had collected $ 15 million financing from Andrink Horwatz, some people on Q critic VC to support the controversial company.

After all, Cluley only offers a product that may have doubtful uses, but the startup has become famous for using what many people call the mutation marketing.

But Cluely’s ability to attract attention is exactly what attracted A16Z to startup.

Even before interviewing the founder of the Cloe Roy Lee, Brian Kim, Andresson Horwitz’s partner, believed that startups need new marketing tactics in the era of artificial intelligence.

He explained on the latest key to the constant success to start operating, like many investors, he previously believed that building a wonderful “craft” product with very desirable features. A16z PodCast Episode.

But shortly after the appearance of Genai, note that providing an exceptional product may not be sufficient.

Kim said: “If you formulate this thing and Openai, or someone builds a new model to include this part of its product, you are over,” Kim said. “Therefore, this product cannot become very studied, slow.

This perception has led Kim to believe that the speed, whether in the field of marketing or building products, is very important to create a successful startup.

Earlier this month, Kim Post Explain his theory about the reason, for the consumer -emerging companies of artificial intelligence, “momentum is the trench.”

When Kim Lee met and saw that Kluweeli was able to transform awareness to clients who pushed clients, he immediately knew that he had discovered a founder who organized him.

“It was extremely difficult to penetrate the noise of everything from artificial intelligence, especially in the consumer, and do so in reality in reality it is impossible,” Kim said.

How does he explain to me why his marketing approach was born with polarization a lot of ducts?

“Most people do not know how to make viral content,” he told me in the podcast. “Everyone tries to X (a voice) like the most intellectual and thoughtful person. But this lacks the viral meaning.”

Instead, Lee studied the reason for the bombing of some posts on Tiktok and Instagram.

“The algorithms enhance the most controversial things,” he said. “I just applied the principles of controversy on X and LinkedIn.”

What many people do not know, as he told me, is that he barely had a product when the start was launched in April Video produced brilliantly From me using hidden artificial intelligence, a lie to a woman about his age and his knowledge of art while he was at a date.

Although there are some of the product like the product, the startup did not reveal the solution in which it was organized.

He told me: “The Internet is in the storm, saying:” Where is the product? “We are earlier than the latest group of YC companies. However, we generate more views than each of them. “

Lee is convinced that as soon as the product is launched, it will be born more than excitement than if Cluley has provided it without “marketing” the company over the past two months. (The official launch was launched on Friday, June 27th, it is Posted on X))

Kim sees a Chlueli approach as an ideal embodiment of his “momentum as a trench” theory.

Since time is the essence of artificial intelligence, the A16Z partner is sure that Cluely can discover its product during flying.

“The important thing is to try to build a plane because it falls on the abyss,” Kim said.

We will all see soon if this plane rises or crashes.