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CreatorThe Boston -based CRM CRM (CRM) focused on publishing low CRM applications, on deploying low CRM applications, It officially launched the last update from the Basic System, which is the version of 8.3 “Twin”Provide a set of original capabilities of artificial intelligence designed to simplify CRM automation and workflow.
With this update, Creatio continues its task in establishing institutions programs where humans and artificial intelligence agents cooperate through jobs such as sales, marketing, service and applications.
“This version for us is a kind of this central point where we go beyond the traditional CRM Saas,” said Burley Kawasaki, chief product employee at Creatio, in an interview with Venturebeat. “The way we work with Saas has changed mainly – it’s now about fluid movement between applications and artificial intelligence agents.”
Amnesty International throughout Creatio with access to the interface of conversation and classics
The new version focuses on including artificial intelligence at the heart of the Creatio platform, rather than treating it as an addition.
Creatio 8.3 includes conversation user experience, role -based artificial intelligence agents, and a unit without a symbol that allows companies to customize how automation function is in their specific environment.
These features are now available to all customers and experimental users without any additional cost or licensing requirements.
“You will not see us ever, we export the power of the creator, right?” Kawaski said, flashing in his eye, he is called his opponent Crm Provider Salesforce’s AgentFORCE AI Creat CreateAnd, which requires an additional, separate subscription or paid credit The possibilities of building an accessible agent.
Creator The statute starts from $ 25 per user per month.
“We do not think about it as an addition or a separate thing you must use in addition to your current applications. This is just part of our application experience,” said Kawasaki.
Multiple engines via the platform
The platform now provides a natural language interface that stretches on Creatio’s web and mobile applications, as well as integration with tools such as Microsoft Outlook and the difference.
Users can switch between channels and devices without losing the context, allowing continuous and continuous interactions with artificial intelligence factors through the workflow.
“We have enabled multiple support support with a continuous context via devices and platforms-whether you are in view, difference, or mobile phone,” explained Kawasaki. “The adaptive user experience allows users to live in the instantly dependent CRM, and access to jobs through the natural language. You can switch between classic and speaking situations as needed.”
The zoom and Gmail is expected to be integrated later in the year.
Preparation agents of pre -special and customized sectors and jobs
In this version, for the first time in Creatio many agents who support high frequency tasks through basic business areas:
- Sales agents Dealing with tasks such as searching for accounts, preparing meetings, and generating quotes.
- Marketing agents Helping to create campaign messages, email messages and other targeted content.
- Service agents Focus on solving the fastest condition by extracting the rules of internal knowledge and suggesting new content where there are gaps.
- Non -symbol factorsStarting with the information panel agent, non -technical users help to create and improve analyzes using natural language claims.
“In sales, agents deal with data, follow -up, papers, and editing actors to focus on relationships and strategy,” said Kawasaki. “In marketing, agents take the creation of content and campaigns analyzes, allowing marketing to focus more on stories.”
Kawasaki said: “While others are still providing the products of ancient Amnesty International and complex pricing models, we have taken a different path,” Kawasaki said. “This version provides one platform, one experience, and one is a clear way to adopt accelerated artificial intelligence and achieve the value of real works.”
Creatio 8.3 conversation assistant also offers advanced features such as file downloads for grounding responses in the organization’s documents, and support for the RAG pre -generation to ensure royal knowledge -based accuracy.
Kawasaki pointed out that “agents can now be established in the documents that have been loaded and Creatio definition data, which ensures that responses are accurate and privacy, not public.”
Building and publishing dedicated artificial intelligence agents without a symbol
A non -symbol development environment has also been repaired with integrated artificial intelligence that helps build information and applications and even new artificial intelligence agents. Users can design and spread agents by combining reusable skills, workflow, demands and knowledge sources – while providing full flexibility to customize automation without the need for engineering resources.
Kawasaki said: “We are launching an agent without a symbol, as it determines skills, demands, procedures and workflow,” said Kawasaki. “It is optical and accessible, but it still requires deliberate training and entering data.”
Under the cap, Creatio supports multiple basic models including Openai, anthropic, and Gemini. The possibility of bringing your model later was planned in 2025, allowing customers to host their own models, such as Llama or Deepseek, and associate it with specific tasks or agents.
“We have decided early not to build our LLM,” Kawasaki explained. “Instead, we support Openai, anthropic, and Gemini – and soon, customers will be able to bring their own model.”
Security, data governance, and land are still priority
Security and governance was also a priority in this version. The documents used to train or inform the artificial intelligence agents in the form of each safe and custom customer, and not shared with large external language models.
Customers can control continuous documents to establish agents and manage access to ensure organizational compliance, especially in sensitive industries.
The version follows extensive practical tests from the Creatio customer base. The first users highlighted the need for new guidelines about the design of operations in the environments supported by AI, which Creatio plans to address with additional additional resources later this year.
The company also expects this summer to follow the second wave of advantages and new agents in the fall.
“We see the true opportunity not in agents who are in humans, but in agents who complete the difference – human and digital work work together in hybrid organizations,” said Kawasaki.
Creatio puts version 8.3 as a transformation away from other CRM Bolt-on AI strategies. Instead, it aims to unify AI and human contributions in one fluid experience. For customers, this means the freedom to work on how to choose them-through the classic CRM facades or through the conversation-backed of artificial intelligence conversation.
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