Captain Morgan attracted the attention of younger golf players with drinks and clothes

Golf popularity has increased In recent years between young generations.

Five years ago, sport was one of the few ways to get out of House during Kovid. While the beginners took the lessons and hit the range, companies jumped at this opportunity.

Justin Viber is Captain Morgan’s brand manager, and he saw the tide changed on the links.

“One of the things I saw,” Viber said in a recent interview with Fox.

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“This is not,” hey, you have to go to the golf course. You have to go to the scope of driving. “But you clearly see a spread not only, such as Topgof or TGL, five ironing, the informal divine meets the golf position.

“Covid, where people wanted to go out, allowed the golf to be very available. So, I think all of this combined was an interesting way for us to look at the game. As an informal glory, this does not remember many domains, which is what he ignores, which is what he ignores. Share.”

Viber also a professional golf game for times. Jason Day He had a fair share of eye clothes.

“What some major disciplines did to be the most invited. Lev has opened a little.

FABER and Captain Morgan recently introduced Play the slide The campaign, which gets the new golf players to embrace their lost stray shots with the new Captain Morgan drinks.

“There is no round of golf is a bad round of golf game. So, for us, it has been a lot to the fact that diversity is the golf game, and the diversity is the spice of what we really do on the brand of Captain Morgan.

“And for us, we could have been associated with the knowledge that 99.99 % of people who pick up a golf club would penetrate into the trees or on the path of the cart, and this is good. I am guilty of it too. But we want to really embrace it.

Drinks brought a new partnership for the goods with Pluto Golf, where, as Viber said, the golf game meets the street.

Kejan Bradley wins the championship of travelers with dramatic birds on the final hole

“Pluto’s men were really amazing,” Viber said. It should not be traditional. A complete talisman from taking this sharp design, the ability to be on its way, and in the street with the same husband from the shoes, we felt that it was a really nice way for us. “

It should not be a surprise that faiber “loves” the new golf era, informal and professional.

“I am really believed in you either to develop or become emerging. Therefore, I think it is really important to the game, for players, in fact only the entire ecosystem. If you do not meet the consumer in the place where they really accept that this is the way people want to consume the game, the game and the rules of the game traditionally, then it will not change, right?” Viber said.

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“You will always get birds, ghost, eagles, hole in, the whole goal is to insert the ball into the hole as quickly as possible with (less) beating, right, so, from the basis of the perspective, it may never change, perhaps it will never change.

“I think the important part is, with the game’s face change, because consumers who play the game are changing, it is a sophisticated world of participation. I think if you are stuck, I must look, behave and feel in a certain way,” the game will never develop to attract more people in it.

“I think it is really good for everyone. It raises all the tidal, and allows brands like us to play in a very enjoyable place. It gives the ability to consume the game to more eyes fried to attract what is already happening in the cycle, in simulation, in Topgof, or who knows, in the backyard.”

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