The UK proposes a greater organization for Google search practices

The UK may offer new Google regulations. The Competition and Markets Authority in the country (CMA) proposed to appoint the company’s search services with “Strategic market status(SMS). In doing this, the organizational body can direct Google to create more fair business classifications, for example.

CMA launched Investigation of fighting monopoly in Google Research In January – the first investigation below Digital Markets Law, Competition and Consumers (DMCC) in the United Kingdom. Fears include the cost of research ads that cost more than one competitive market, and the minimum transparency in classifying research results and vast access to websites and historical research. There is also the issue of obtaining fair conditions and controlling the use of content in research and summaries created by artificial intelligence.

“Google’s research has provided tremendous benefits – but our achievement indicates so far that there are ways to make these markets more open, competitive and innovative.” Sarah Cardil, CEO CMA, said in a statement. A final decision on the appointment of SMS from Google will come by October 13.

It also applies to artificial intelligence-based search features, but not Gemini AI-although CMA stipulates that this is subject to change.

If it is presented, it is possible that the CMA is “early priorities” as the following:

• Selection screens require users to access different search providers

• Ensuring the fair arrangement principles of companies that appear in Google Research

• More transparency and control of publishers whose content appears in the search results

• Consumer search data transmission to support innovation in new products and services

These points stand as a road map for how CMA plans to deal with any first The appointment period for short messages. “These targeted and proportional measures will give companies and consumers in the UK more options and control how they interact with Google search services – in addition to opening greater opportunities for innovation in the technology sector in the United Kingdom and the broader economy.” CMA aims to provide additional measures to address more complex issues that start in early 2026.

the Set update It does not mean that Google has participated in anti -competition procedures. Google’s interested parties can provide their views about the suggestion directly to CMA.