The UK may require Google to give users alternative search options and classify its “more just” results.

Competition organizer in the United Kingdom He said On Tuesday, you are considering setting the new Google market, which requires the search giant to provide alternative search options for users, and the results of the ranking in the ranking “more just”, and provides greater control of publishers on how to use their content in research and the forced organization.

According to the new digital market competition system that entered into force earlier this year, the United Kingdom Competition and Markets Authority (CMA) said it was launching a consultation on the appointment of Google with the “strategic market status”.

Under this appointment, which CMA says it applies to companies that have a “strong enough position” in its market, Google will have to adhere to a wide range of measures, including selection screens to allow users to report and switch between research services (may be artificial intelligence assistants); The principles of the fair arrangement of research results; Better pamphlets are used for how to use their content – collected to search – in Google’s AI services (including an artificial intelligence overview and Gemini AI); And ensuring that people can transfer their data, such as the history of the search.

in Blog post About the proposed consultation and appointment, Sarah Cardil, CEO of CMA, noticed that British companies spent more than 33,000 pounds for each advertiser on Google Search announcements last year.

“Google research shows more than 90 % of all public research inquiries in the United Kingdom, where millions of people depend on this as a major Internet portal (…) If the competition is working well, we expect these costs be less,” Karadel wrote.

“These targeted and proportional measures will give companies and consumers in the United Kingdom more options and control how they interact with Google search services – as well as opening greater opportunities for innovation in the technology sector in the United Kingdom and the broader economy,” Cardel said in a separate statement.

CMA is currently collecting opinions on this classification and the proposed measures of stakeholders in the industry and will make a decision on appointment by October 13.

Google did not respond to a request to comment immediately.