Under Trump 2.0, technology companies retreat from pride

Technology companies were I am pleased to show their name In addition to the procession of the strange military president and President Donald Trump. But they seem to be a little shy of supporting the events of pride. I wonder what about that?

CNBC reports San Francisco Pride Meta Facebook Meta will not display as one of its sponsors this year – a great absence from a company that had a great presence in the show. When it deserves, it seems that the Meta brand’s disappearance is a mutual decision: CEO Mark Zuckerberg absorbs Trump and Diversity, fairness and inclusion programs (DEI) decline In all fields, it seems that he is not interested in showing support for anything that even a hint of “sadness”. SF Pride, and at the same time, move forward and cut ties with Meta in March after the company She emptied diversity efforts and It changed the rules of moderate content To weaken protection for marginalized people, including LGBTQ+.

But it is not only the definition that suddenly sees pride as a sin. I mentioned the guardian Google was coming out of Toronto Pride, although she was a major sponsor of the event. Like meta, Comcast is supported by SF Pride. the Seattle Times mentioned The LGBTQ group inside Amazon is retreating from its sponsorship of Seattle Pride – although pride organizers in the city They cut their relationship with Amazon Suitable a few years ago. According to MashaelMany major technology companies have also chosen to provide much less general support to the LGBTQ community during the month of PRIDE, which released fewer posts and press data to comply with the issue.

It is not difficult to know what is behind Scenterback. The Trump administration’s attacks on Dei, including threats to punish companies to engage in anything that alludes to the idea of ​​supporting the rights of the marginalized, caused a small part that companies are ashamed of public support offers. according to Data published by AxiosAbout 39 % of companies expand the support of the external month of pride this year, and this number climbs to nearly 60 % among federal contractors.

On the one hand, the LGBTQ+ community does not need to be approved by companies. In fact, while it is great when companies indicate that they are not disobedient, Pride marketing is the cause of panic For some members of society who fear that companies have escaped from “a rainbow washing”, or trying to clean their reputation by wrapping themselves with popular reasons. On the other hand, though, these main shepherds who pull back have created a budget problem for some events. The Associated Press mentioned This SF PRIDE has a budget budget worth $ 200,000 due to the lack of expected sponsorship support, and the KC PRIDE event lost $ 200,000 this year.