The UK organizer suggests to reduce Google’s control over its search engine

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The UK competition organizer suggests reducing Google’s control of its search engine in the first difficult new digital market in Britain.

the Competition and market authority On Tuesday, Google may ask Google to implement a new “fair classification” measures in the search results and give publishers more control of how their content is used, including the output resulting from artificial intelligence.

CMA said it was important to take over Google “Strategic Market Case” – a sign presented under the new digital market laws this year – in light of its dominant status in dominant advertisements and research, which requires the technology giant to adhere to a number of these rules of behavior. A final decision will be made by October after a public consultation.

It has become the great technology giant The first company to be targeted under the new strict digital laws in the United Kingdom Which requires companies with a large impact in some digital markets, granting the SMS mark and exposing them to specific rules.

CMA, which was opened in January, examined whether Google’s position in search and advertising “achieve good results” for consumers and companies in the United Kingdom.

“Google is the world’s leading search tool and plays an important role in all our lives, as the UK’s average person performs 5 to 10 daily inspections,” said Sarah Cardil, CEO of CMA. “Our investigation so far indicates the existence of ways to make these markets more open, competitive and innovative.”

Other rules of behavior that CMA consider requirements in how to classify their search results and Google distribution partners such as Apple. The company may also be asked to provide “selection screens” to help consumers to switch more easily among search providers instead of presenting the most used search engine in the world by default.

CMA said the alphabet’s Google’s dominance made the cost of the announcement “higher than expected” in a more competitive market.

On Tuesday, Google criticized the proposals as “wide and unconnected” and said it may threaten the UK’s access to its latest products and services.

Oliver Bethyle, the chief competition manager in Google, warned that “punitive regulations” can change the speed of Google’s launch new products in the United Kingdom.

He added: “The evidence -based organization will be necessary to prevent the CMA road map from becoming a barrier to growth in the United Kingdom.”

Bethel’s warning of the potential impact of any regulations on the broader economy in the United Kingdom comes after the government clearly imposed CMA to focus on supporting growth and investment while reducing the uncertainty of companies.

Google said last year she had planned to invest a billion dollars in a huge new data center outside London.

The CMA probe comes after Google lost a pair of historical anti -monopoly cases on its hegemony and its profitable advertising works.