Vanmoof has returned with the customized electronic repair network and restarted it

The Dutch bike company has returned after two years Bankruptcy With its first model designed under New leadership. Despite the previous criticism that the excessive dependence on Vanmuwov on custom spare parts led to the fall of the company, the S6 committed to a distinctive brand design.

Today, Vanmoof is betting that high -quality custom parts, along with a more powerful service network, will allow them to survive loyal to their design, and technical heavy, while avoiding the pitfalls that have been repaired and service that came out of the expansion of a specialized product very quickly.

“I don’t think there is a reason for the presence of Vanmoof if we will use external parts like anyone else,” participant Elliot Vertimer told Techcrunch Backstage in Micromobility in Brussels this week. “We are here to pay the design, to get a bike, if you absolutely do not install an electronic bike in your life, you are getting it and it is easy, like the iPhone.”

previously vanmoof Arise More than 200 million dollars in investment capital and gained The next worship For electronic bikes designed minimum designed with lights, batteries and integrated engines.

It has become the unique point of sale to Vanmuof The biggest responsibility. Like many projects supported by projects, the company has grown very quickly to work sustainable. When bicycles collapsed, the customers were left, they were cut off by a backward repair network and restricting the offer-as a result of the company’s decision using custom parts instead of ready-made ingredients.

The startup of the bankruptcy was presented in July 2023. After a month it was closed by Lavoi electronic manufacturerMcLaren’s business department, which itself was part of the McLaren group that builds parts of McLaren F1.

“Vanmoof is able to redesign all components that cause problems in previous models, using performance data to create more reliable customized parts.” Many of these parts are designed with large manufacturers, which not only emphasize quality, but also provide parts in the event of anything to Vanmoof again, according to Vertimer.

In certain areas of business, Vanmoof has retreated to the most standardized method of industry. Company batteries, for example, are now designed and manufactured by Panasonic; Vanmoof only provides mechanical integration and software. Previously, Vanmoof led battery design.

Nevertheless, the real critical piece is an improved support network, according to Wertheimer.

“We have fixed the entire business, from the economies of unity, logistics and post -sales service,” said Vertimer. “We could not get out something new before we created the infrastructure to do so.”

Vanmof has built a network of 250 reform centers and 130 sales partners, and it focuses sales on markets such as Austria, Belgium, France, Germany, Luxembourg and the Netherlands.

“We have built a technical suite for (our repair partners) in terms of where they can buy ingredients, a diagnostic application, and a suitable tracking system that tracks the parts in which they moved, etc., to facilitate guarantee claims for them,” said Wertheimer, adding that Vanmoof has created an online training course for the mechanical police. “It has been well prepared and the network is growing quickly. We add 10 stores a week.”

Vanmoof also hopes to launch it in the United States by the end of 2025. However, Wertheimer said these plans stop while the company is waiting to find out how President Trump’s policy is up.

The company has already started making reservations for S6 in its current active markets, and expects to provide the first thousand vehicles at the beginning of August.

The Vanmoof S6: New Hope

Customers have already complained about slow repair times before Vanamoof summary closure In 2023, when he was bankrupt, some customers were cut off with broken bikes; Others who put deposits for new bikes were outside hundreds of dollars. Brand confidence declining.

Although some may never forgive their failures, the new S6 may only help customers to remember the reason for their brand’s love in the first place.

I gave the S6 a rapid rotation this week in Brussels and I was happy to finally understand the reason for many bikes going to Gaga to Vanmoof.

It is an exciting bike. The S6 contains the iconic Vanmoof frame, which made even more elegant without visible welding. It also comes in several bright colors, including “electric blue” that resembles Lilik for me, and the pearl mint that Werteimer says “changes in light” from white to green.

He said, “We spent a lot of time on the colors.”

Technology features are also impressive. Vertimir said that the company re -designed the electronic suite with the help of McLaren applied to ensure longevity even after the bike passes through rain, cold, heat, and other conditions.

The S6 platform provides other features that Vanmoof fans, such as the Halo episode that replaces a traditional screen and glow different colors to keep the battery life. Halo on S6 is brighter, as it takes complaints from previous models than they are very dim in direct sunlight.

The new technology features include an integrated transportation that connects the bike to the accompanying mobile application, providing rotation trends via the halo lamps and sounds. There is also a new ecosystem for sound, which includes a soft, but fixed sound, similar to cricket that the contestant can use instead of a bell to alert other road users to their presence.

The anti -theft features have become standard on almost all electronic cycling models, but Wertheimer says the S6 is better.

He said: “We have a new more accurate tracking system,” noting that the system depends on the hemorrhage of the cell tower and the GPS, Wi-Fi and Bluetooth signal to locate the car two meters.

Valentimer also said that Vanmoof would soon provide a collision discovery and other safety features.

As for the riding itself, the improved mechanical transformation system in the S6 comes before the factory and is automatically seized on the basis of speed, allowing the most smooth momentum. It also works together with levels of assistance to the four bike pedal. The front wheel drive, advanced with the “major Japanese manufacturer”, contributes to a more natural and intuitive riding experience. The new Seatpost Seatpost deals with the bumps on the road well. For a bike that weighs only 51 lbs, it is amazingly strong.

Of course, the iconic reinforcement button adds this additional amount of gravity, which makes the cyclists feel that they have rode on the fungus in Mario Cart.

“When Vanmoof, we inherited a great design, and an impressive ecosystem,” said Versiaimer. “We spent two years rebuilding our company and brand to reach this launch … We are ready to show the world what we can do again. This is what we see in the S6, our electronic bike that can be made in 11 years of promises.”