Nike launch a new brand delay with Skims Kim Kardashian’s Skims

Nikeskims deals with production delays as it prepares for the first time in the brand this year, according to the people familiar with the matter. Shoppers are waiting for the initial products of the line in recent months, before the start of a global operation has been planned for 2026.

Despite the delay, Nike still expects Nikeskims products at some point this year. It is not exactly clear when the first Nikeskims goods will be available for purchase, and what products will be included in the line, and if consumers will get a preview before the initial version.

Both Nike and Skims have a strong bet on partnership. Nike relies on Kardashian to help enhance her women’s works and add cultural importance because she looks forward to raising a shift. Meanwhile, Skims has an opportunity to unify its presence in the ActiveWear market by collaborating with the largest sportswear company in the world.

The CEO of Nike Elliott Hill, who came out of retirement to take on this role last year, told investors in March that he is expected to be a “comprehensive group” available during the quarter that ended in May.

Nike shares fell up to 0.5 % on Wednesday, as it previously achieved a gain. The stock has decreased more than 20 % this year, compared to an increase of 2 % in the S&P 500. Investors will search for updates when the company reports about its profit results in the fourth quarter on June 26.

Nike has been assembled Dedicated For the project, which has been secret for more than a year advertisement In February. The section, which consists of Nike, Skims and New Hires employees, still recruit designers. It is expected to create and sell a selection of shoes, clothes and accessories.