Reddit stocks jump after the launch of new AI’s advertising tools

Reddit (redThe shares increased by 8 % late on Tuesday morning after the social media platform Release to New AI’s advertising tools At the Cannes Lyons Festival the day before.

The new Reddit tool, called “Reddit Community Intelligence”, enables the marketers to use Reddit posts to determine the advertising campaigns trends and merge the comments of Reddit users into their ads.

While Reddit, S&P 500 shares (^GspcIt fell as a fracture. Reddit shares rose up to 15.8 % earlier in the trading session.

Read more about Reddit shares and market actions today.

The profit follows a 6.8 % Reddit jump on Monday, after that Media reports A highlight Modern analysis From the SEMRUSH data analysis company, it shows that Reddit is the second web site in Google AI (Goog).

The analysis said that Reddit may lead well on Google because of $ 60 million deal With a technology giant, allowing Google to use Reddit users to train artificial intelligence.

Despite the rise of Reddit Stock this week, the shares still decreased by approximately 16 % for this year and much less than its height of more than $ 230 in February. Social media arrow suffered with changes to Google’s research algorithm Control continuous fears Among the investors on the movement of the user. Google represents 40 % to 50 % of the Reddit movement, according to the JPMorgan Doug Anmuth analyst.

In February, Reddit stocks More than 20 % decreased The following week is her The fourth quarter profits, which were absent from Wall Street’s expectations Because of a change in the Google search algorithm. Daily active users and profits are the expectations of analysts.

The next day, Redait Al -Awal’s profit report in May, The shares have decreased more than 4 % After executive officials said the additional changes to the Google Search algorithm could create traffic fluctuations.

“This is expected to be in any year, but given that the ecosystem of the research is subject to heavy construction, the near extent may be more rugged than usual,” said Steve Hoffman, CEO of the Investor Company in the post -profit call in May.

The company or Openai (OPAI.PVTSam, a major investor, was announced last March One of the more hot subscriptions for the year 2024 and She recorded her first profit shortly after.

Laura Praton is a reporter for Yahoo’s funding. Follow it on Bluesky @laurabratton.bsky.social. Email it on [email protected].

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