Amex Platinum Refresh adds new halls, dining privileges to attract to Gen Z Cardmembers

American Express (AxpPlanning to update it and Later this year in a step aimed at making Haward Grosfield, head of the American Consumer Services Group in American Express, told Yahoo Finance, the most attractive to the company’s fast -growing group of consumers at Gen Z, the head of the Consumer Group Group in American Express, in Yahoo Weiss.

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He refused to provide full details about the update, but he said that he was aiming to build loyalty to the cards by adding high value benefits by the card members.

“You will see all the wonderful benefits that our card members love to travel, business and dining,” said Grosfield, adding that the number of GEN Z card holds 40 % on an annual basis in the first quarter of 2025.

The most prominent events in the update include:

• Excellent new airport hallsAmerican Express: planning three new Centurion halls in Newark, Salt Lake City and Tokyo next year, up to the total number of Centurion Global halls to 32.

• Extensive benefits of foodTOCK from 2024 TOCK from the reservation platform will add 7000 new dining experiences to the current RSY deals with an area of ​​20,000+, including a large group of wine factories. Cards expansion will give priority to access to more tables in partner institutions.

The company confirmed that it is planned to update to But the details did not participate, except for saying that the benefits will continue to help companies grow.

Gen Z Cards are not swinging at American Express found an annual fee of $ 695. American Express Christophe Le Kylik said at the Morgan Stanley Conference in the American confrontation in June 2025, that Gen Z has developed a subscription mentality over years of paying fees for music and entertainment platforms. He believes in the members of the younger cards Because of the experience they get from AmeX customers.

While the update of the future platinum aims to attract Gen Z-older than in the late twenties-Grosfield believes that there is a built-in progress through a AmeX product portfolio with Gen Z. Grosfield referred to the 98 % of AmeX retaining rate, adding: “We gain them once, and we get 20 years of age to deal with them.”

The company hopes to demand the demand for a share of the Gen Z Portfolio early in their adult lives to make young card holders more vulnerable to AmeX products with the development of their financial needs: “We have many products of the products that we can offer them, including personal loans, and pushing them over time, and handing over the lending -like lending …

while It has high annual fees, its benefits and benefits can compensate for a lot of annual cost. We particularly love the number of benefits that apply to daily life, such as using digital entertainment credit to help cover the costs of your broadcast services. However, it is not always easy to use every available benefit, which can cut the value you get from this card.

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the Some of the best features participate in the personal version, such as reaching the wide airport hall, while providing additional benefits to business owners. The annual fees are high, but you can get more than sufficient value of card credits and their benefits to replace the cost.

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