Apple’s film trailer innovation indicates the future of the excellent home display

Now that we were a horn and changed to the presence of animated images, the modernity of the films has faded. In order to be clear, the strength of the cinema has not retreated; Despite what some might say, the fact that films are still popular, as they were talked about as they talk about the amount of clearance, diversity and access to the means still possesses. However, the films’ works cannot be denied in the flow, with the theaters of pushing movies appear in a corner in a similar way To the appearance of television in the fifties. The cinema’s answer to this problem was to give priority to large coordination screens, such as IMAX, and many other attractive tricks, such as the X and 4DX screen.

In general, there is no need for home entertainment to try to adopt a similar approach to innovative viewing methods. This did not prevent some companies from trying; In addition to the features of the rewards on the physical media that aim to give fans and students in the film a deeper appreciation of a movie, there were some attempts to make the house a distinct experience. There was a large three -dimensional TV madness in 2010, of course. Sony Home Entertainment has tried to lure inflating viewers to buy a Blu-ray disk and watch a movie with “MovieIQ”, which presented actual time and IMDB-like information and crew, something similar to “X-Ray” from Prime Video. However, none of these tricks was not interested enough to be a lot and themselves; Besides presenting an overwhelming voice and image as possible, the home media was often clear in its width.

However, Apple has just provided a technology that can become a distinct personal scene, which is equivalent to the home to buy a ticket to IMAX or Dolby Cinema. Earlier this week, the technology giant dropped what they call “Happy Trailer” for the original movie “F1”, “ It is an advantage Designed to work only on smartphones. However, it might be attractive enough that it can prove an interest in the existence of a more active personality display experience in the future.

Unlike the most sharing and more difficult to explain the X and 4DX screen formats, the HAPTIC trailer is somewhat simple. While the propaganda section is revealed, the iPhone beats in conjunction with the procedure that occurs on the screen. During the high -speed Formula 1 race, this includes noisy in line with the roar of car engines, or perhaps a fast or two deviation. Of course, during the sequence of dialogue between Sonny Hayes (Brad Pitt), Ruben Cervantes (Javier Bardem), and other characters, there are very little tinnitus, but this only works to put moments of tangible reaction in clear relief. It seems that this amazing trailer uses technology that is already part of most smartphones – the tanner whenever one gets a text message or an important notice – and only doubles it, the inputs of encrypted orders inside the trailer tell the phone when and the duration of the duct.

This technology is barely new, in itself. The HAPTIC technique was developed for the first time for large aircraft to help pilots know when you may be close to the dangerous flight conditions. Then technology found an application in the video game industry, starting in 1976 with Sega Arcade “Moto-Cross”. Ultimately, the Haptic feedback (also known as Force Feedbood) began to appear in the keyboards for home games, as it appears with the extension of “Rumble Pak” for Nintendo 64. Since then, each console in a major game has been used a form of strength reactions in its control units, to the point where a standard feature is. This extended to smartphone games as well.

Readed nutrition is not new for cinema, too, like the company D-Box has been present to provide similar experiences with watching movies since 2009. Initially an experiment within Cinema, D-Box expanded to integrate its technology into places such as entertainment and racing simulation while providing versions of movement technology for home use. See only most Blu-ray lists (especially for the films released by the Universal Pictures), and you are likely to see an option to empower the D-Box for those who have a seat at home. The big difference in the Apple Happy trailer is that it uses a function that already exists within all iPhone devices (all one needs to do is iOS update) and is already familiar as a bambling experience for millions of people.

So, although the technology to make this HAPTIC for “F1” is not a new thing, its application is definitely. As a marketing tool, its implementation may be a reason for further participation; After all, it has become a movies trailer everywhere on the Internet so that you open most YouTube videos with one of the begging to sit through, so here is a way to watch a trailer you can feel like the event and less like the inconvenience. However, the possibilities go beyond that, as it is fully possible now that Apple and other VOD sellers make their films or their offers to buy or rent. In the same wayEEINEN is worth a large new collection in IMAX or Dolby, extra money in the theaterPeople who are looking to see something on their phones already in the spring for a more immersive experience.

The question of whether this may allow Vod or the display of the house to compete with (re -fans, often go to the movie theater. Frankly, there is no comparison between watching a movie with this famous experience and watching it in the IMAX 70 mm movie, so it will not already be affected by those interested in the presence of a more richer, greater and unique experience in a cinematic theater. The capabilities are present for this technique to stimulate more options and innovation when it comes to watching the house. Will other companies search for similar concepts for immersion? Will HAPTIC technology be combined with a flow also (and is it necessary)? Who knows, but at the present time, it seems certain that it is a possibility (if not a possibility) that “F1” may not only be available to watch in IMAX full ratio Later this month, but it may be later available on your phone this year with its unique experience. Both options provide you with an experience that you feel some aspects of what may be behind the wheel of the race, and we will have to wait and see what may be about the bending.