How do the D2C brands race to own the last mile

The rise of direct brands to the consumer (D2C) and the rapid growth of rapid trade is the reshaping of the retail sales scene in India after birth. What started as a digital payment to bypass the traditional retail sale and communicate directly with the customers-greatly driven by the value of owning the data of the first party-has now developed into a race around the clock. Today, it is not only about reaching consumers directly, but doing so faster than ever.

In the 3.5 billion dollar trade markets in India, the D2C brands are increasingly connecting the hyperlook players to ensure the delivery of products within hours or even minutes, instead of days. The speed is no longer luxury, but rather a basic distinction.

“The speed has become one of the strongest d2C brands today. When customers receive their requests on the same day, it enhances satisfaction and deepens the brand loyalty. The excitement in experimenting products quickly also pays repeated purchases and reduces the new brand to the brand (RTO).”

With approximately 1,000 D2C brands operating in the country, India offers a prosperous market for fast -hand delivery models. While accessing consumer data is still a major feature of D2C operators, logistics providers are developing quickly to keep pace with the increasing expectations about speed and service.

Abhirooop Medhekar, co -founder of SHIPFAST, a shipping complex that brings multi -part partners to one platform, explains how the model works. “We unify regional logistics players to ensure fixed coverage across cities and simplify operations,” he says Work today. Since most D2C brands operate with only one or two warehouse, SHIPFAST helps them plan the distribution of inventory on the basis of geographical demand, allowing the delivery of the last miles from the nearest site.

Although it may seem more efficient for D2C brands for partnership directly with major logistical services companies, Medhekar does not agree to. He says, “Technically, yes – but it is ineffective,” he says. “Mumbai’s higher player may not have a presence in Delhi, forcing brands to manage multiple partners. In addition, the collected demand opens better conditions for customers.”

Fast trade also changes the way brands think about distribution. “It is no longer only about clarity. Speed, experience, and keeping all customers on the line. For many brands, this is no longer a test channel anymore. In the main cities, it leads to meaningful revenues,” Madhav Kasturia, founder and chief executive of the Gurugram company, said.

For brands like Wyn Wellness, it exceeds logistical advantages. “Since the requests are placed directly on our website, we are able to track customer purchase patterns and collect major visions such as the frequency of purchase and browsing behavior,” says the founder, Aditya Bilose, says. “These ideas help us to predict more accurately and manage inventory efficiently.”

Since the S2C Brands Scale and Shive Commerce Players increases their capabilities, there is one clear-speed-speed, which works with data and logistical intelligence, are now at the heart of the consumer economy in India.