Dyson has killed its organizing headphones of the strange air organization

“The area was the result of six years of modeling and testing, and perhaps dozens of tool models were made,” Lam says. “Steering is expensive, the initial model test is very expensive. It is difficult to calculate exactly, but I am sure it will cost tens of millions of dollars. The result is a product that has no revenue, no profit margin, nor a vision. I haven’t seen a single husband wearing in Hong Kong.”

Hong Kong is not the only Asian region where the anecdotal evidence of the region is not inspiring, although Dyson is a distinguished commercial name in Asia, with a large presence. No main retail seller can help you. in City Megastor’s earningsIn 11 stories is the largest retail store in Singapore Consumer Electronics, it is not in stock. in EarPhoneThe largest headphone retail in Japan, it is also not available.

Yodobashi It is the largest series of electronics stores in the world, but when WIRED visited the Kyoto branch recently, the DYSON region was only clear because of its absence – this is an electronics store with the “Wireless headphones” section that has a comfortable imprint comfortably than the Japanese medium apartment.

Dyson launched the regular headphones to cancel noise with the absence of innovative/unnecessary/unnecessary/strange functions (the reader selection) in July 2024, more than a year after the region. As a way to enter the market with a product that does not actively frighten people, and compete with well -known brands on a similar basis, it appears to be a reasonable step.

certainly, Our review of Ontraac It discusses the abolition of excellent noise, well -balanced sound, and interesting industrial design. We have provided them with 8 out of 10, along with the desired “wireless” badge – a cry away from the classification of the region, and the shift completely. Jake is justified by them justified. Also, the transition from the region to the Ontrac shows a specific path despite the weak wealth in the first Dyson’s swing in the sound.

“We have learned a lot of lessons. It will be stupid not to take things in the voice,” says Jake. “Looking at other headphones there, they look similar: black plastic, not very nice shapes. From aesthetic, there is something very missing in terms of headphones. We thought we could achieve the best noise cancellation there, and also bring something more interesting in terms of design. Beautiful producer engineer, bring allocating, and more than a fashion element.”

Since Ontrac has sold more clearly than the region, do Dyson consider that the region is a product that has not succeeded, and the Ontrac who did so? ((We sold) ten times (more)-and we launched Onrak last July, although you can say that September was when he came to life. It usually took about six months before people realize that something there is.