In a step to improve customer experience and make its stores easier to shop, Sainsbury invests in multiple experiences of exciting new coordination in the UK, and it provides an insight into the grocery philosophy of the future of its stores. There is no more clear place than it is in the Kiln Lane store in Epsom, Surrey.
Kiln Lane is the “Destination Plus” store 100,000 square feet, and it stores a full range of products and brands, including TU, waters and purple, as well as general goods and a scaffold.
But what makes him highlight technology; It is planning and ease of transportation for a shopper.
The first thing when entering the store is a feeling of calm, and this is not a coincidence; A lot of work by many teams all over the work went to create this environment.
White signs are clear using light boxes that allow easy navigation. Talk to luck“The store was designed based on the task, the purpose of the store, and the experience we want to create to customers,” said Darren Sinclair.
In the words of Senkler, the signs are “really really fast, simple and clear. To achieve this, Sainsbury’s stripped many of them, especially hanging marks from the ceiling, where they used the technique of eye tracking, and they found that customers did not actually look at them.
Another contribution to this feeling of calm is the new shelves units, which look more modern and more modern but easier to clean and do not cost them anymore. Miscellaneous, this color scheme is also very well associated with purple nectar signs.
The availability of a good product was also in the evidence, and again, this is not a coincidence. According to Singlair, she made a lot of effort to ensure allocating the appropriate space to each product so that it can be traded throughout most of the day, with much less need to renew.
“The store is designed based on the task, the purpose of the store, and the experience we want to create for customers.”
Darren Senkler, Director of Future stores and Customer Experience, Sainsbury’s
What supports the Epsom store is the concept of what Sainsbury calls the task -based shopping. “What we wanted to do is make it easy when customers enter the store. If they want dairy products or want meat, fish or poultry, they can see it easily,” Senkler said.
An example of this is the location of alcohol, beer and spirits. Instead of being placed at the end of a store as one expects, it is in the forefront and the center. The reason, according to Singlair, is that, for example, this makes it easy (and faster) for someone in his Mission Mission. They can choose their basic products, then on the way to go out, and capture their drink easily.
Sainsbury’s experiments also extend to technology. Smartshop was first offered for the first time in 2016 (a way for shoppers to wipe their purchases while shopping via a mobile application or scanner) in the Sainsbury shopping experience. However, in what Senkler describes as a “technical experience” in their stores in Richmond and Cabbaron, in conjunction with partners, and Zebra Technologies, they added the payment option.
Talk to luck“It is also a technical pile because it is the Sainsbury program on Zebra devices with the services of the site provided by a third party company using the magnetic field and then the payment services provided by WorldLine,” said Mark Tomson, the retail industry director at Zebra Technologies.
According to Thompson, there are more jobs that will enhance customer experience waiting to be opened, “where it is a better place to get a more promotional offer than the moment of purchase when, for example, in the Potato chips corridor, and the pedestrians suddenly offer you a promotional offer.”
In another step to improve customer experience, at the Witney Store in Oxfordshire, Sainsbury’s experiences Electronic Electronic Posters (ESLS) from VUSIONGROUP, allowing groceries to provide a dynamic pricing.
A “Future Store” was set in Witney through the majority of the categories. It is a common step with most of the US -UK grocery stores, who reconsider technology as a way to pay efficiency in the face of increased costs. However, in Witney, GROCER also experiences computer vision technology, also from VUSIONGRUP, to monitor the shelf life of actual damage products to improve availability and reduce waste.
The best store experiences are not only to maintain the spread of new technology; This is achieved by mixing technology with what is suitable for the customer, creating an attractive environment for shopping. The important Sainsbury strategy “is a task -based technology approach to the basics of the future.
This story was originally shown on Fortune.com
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