Openai and Barbie Mattel Team team to bring artificial intelligence to Toyming, other products

Barbie-Mattel and Openai collaborated to bring the Truceful IQ to a pipeline for making games and expanding constantly to re-iP.

This partnership represents a new area for Openai, which signed the licensing deals with news publishers and institutional players, but was never a playmaker. However, it is consistent with the comprehensive strategy of AI GIANT, which is to include itself across industries, and Openai may give foothold in the recreational Mattel arm arm.

The happiest playmaker in 2023 when he released the movie “Barbie”. The company is currently working on movies that depend on other games such as Hot Wheels, Polly Pocket, Barney, UNO, and Master of the Confere, and it has a set of animation and life of TV. Mattel is also pushed into digital games, and it is expected to launch the first self -published game in 2026, according to the company First quarter profit report.

Techcrunch communicated with Mattel to learn more about whether Openai technology will play a role at this launch.

Details of the deal are otherwise. The two expect them to announce the first producer of Amnesty International later this year, with the aim of strengthening “fans’ participation in a safe, studied and responsible way.”

“As a major part of this cooperation, Mattel and Obayy will perform statement.

Josh Silverman, chief franchise in Mattel, said, said Mattel Bloomberg The product will be “through a set of material products and some experiments.” He added that Mattel does not license its IP to Openai as part of the deal and still controls the full products that are created.

As part of the deal, Mattel staff will be able to access Openai tools such as Chatgpt Enterprise to improve the development of products and creative thinking.

“All products of our products and experiences are designed to inspire fans, entertain the fans, and enrich lives through play,” Josh Silverman, the head of the Mattel franchise, said in a statement. “Artificial intelligence has the power of expansion in that task and expanding our brands in new and exciting ways. We will work with Openai to take advantage of the new technologies to unify our leadership in innovation and re -perceive new forms of play.”

Whether this means that Barbie Barbie, which works by chatting or writing faster texts, brands dating back to contracts from Mattel get a batch of the next generation.