According to what was reported, the main video shows almost twice the number of ads

If it is as if you are spending more time watching ads in the main video than you are used to, it may not be a mistake. Amazon has increased the number of ads or “downloading ads” in the main video to four to six minutes of ads per hour, Adweek Reports. Amazon’s plan was to increase the amount of advertisement in the broadcast service I mentioned earlier In October 2024.

The conversion to the maximum of six minutes of ads per hour doubles nearly three and a half minutes of ads that can play when Amazon first converted the basic primary video subscription to the ads supported. The company is used to providing all Prime video features and an advertising free experience for the Amazon Prime cost ($ 159 per year / 15 dollars per month) or 9 dollars per month, however He announced at the end of 2023 Avoid ads will cost an additional $ 3 per month. Besides introducing ads, Amazon’s basic plan as well It does not support the features Like Dolby Atmos and Dolby Vision.

Engadget has communicated with Amazon to confirm ads download changes and will update this article if we hear.

Regardless of your tolerance with ads, the cheapest subscribed subscriptions has become quickly expected from most broadcast services. Netflix, Max, Peacock and Paramount+ all subscriptions with ads. Even Apple, whose money can lose money on subscriptions Building an ads team For a possible layer supported by Apple TV+ in 2023.

While adding more interruptions to the initial video experience is not what anyone wants, Adweek It is noted that broadcasting services still include much lower than the advertising breaks than television broadcasting. Download the advertisement on traditional TV “usually ranges from 13 to 16 minutes per hour.”