Snap plans to sell lightweight AR glasses in 2026

Snap has returned with a new pair of AR smart glasses, and for the first time in years, she is ready to sell it to consumers.

CEO Evan Spiegel announced on Tuesday during the augmented world exhibition in Long Beach, California, that the company plans to sell these new glasses, which are called specifications, to consumers starting in 2026. A Snap Techcrunch spokesman will tell the glasses that will be charged in 2026 as well.

Snap specifications will include many of the same augmented reality and artificial intelligence available on the smart glasses facing the company’s developers, Glasses 5. However, the company says that the specifications will be smaller and lighter – which makes it more harmful to wear in public places than its great ancestors.

Specifications will display lenses that are able to display graphics for users as if they were expected in the world in front of them. The glasses will also display Amnesty International, supported by Snap technology, capable of treating both sound and video.

Declaration of specifications comes nearly a decade after Snap tried for the first time to sell smart glasses to consumers with the initial launch of the view in 2016 – product It ended up selling badly. Although Snap was before its time at the time, the company is now facing fierce competition in the AR glasses market such as Meta and Google, which recently revealed their AR products.

And according to what Meta is planning to detect glasses with a built -in screen, The name “Hypernova”,“Later in 2025. At the same time, Google recently I announced partnerships with Warby ParkerSamsung, and other companies to develop smart Android XR glasses.

Snap hopes in the hope of the Snapos Deleper Ecosystem system – which the company has spent in the past few years – will give it an advantage in the AR race. The company said that many millions of AR experiences made by Snapchat and Encortacles developers, called lenses, will also work on new specifications.

On the stage, Spiegel offered a few of these lenses. One of them, “Uptimistic Travel”, will translate the signs and menus for users in foreign countries. Another application displayed “CookMate”, which is “CookMate”, is displayed, recipes based on the ingredients available in the user’s kitchen, then provides step -by -step cooking instructions.

Companies have collected these cases of use in AR for years, but they struggled to provide a pair of smart glasses capable, affordable and comfortable enough to give daily consumers the taste of AR. Snap seems to be believed to have done this with specifications, but there are many details that are still unclear.

On Tuesday, Snap did not reveal the amount of specifications, how you plan to sell glasses, or how exactly.

Snap has also announced many developers updates to support its Snapos platform. Developers can now create applications supported by Openai and Google DeepMind models. To enable more artificial intelligence applications, the company announced the “depth unit programming interface” that will prove graphics from large language models in a 3D area.

In the future, Snap says she will participate with Niantic Spatial, the company that was launched from Pokémon Go, to build powerful maps in the world.

Whether all these efforts will be translated into a pair of smart glasses that consumers really want to buy. Although Meta has succeeded early with Ray-Ban Meta, it seems likely that Snap specifications will be much more expensive. To get consumers on the plane, Snap may have to convert the AR glasses from something new to a practical device.