Google IQs search features kill publishers

Amnesty International Overview of Google and others Wall Street Journal report.

Now, people can simply request Chatbot to get answers – sometimes created from the captured news content without knowing the publisher – there is no need to click on the blue Google links. This means that referrals to news sites decrease, which reduces traffic publishers who need to maintain quality journalism.

Google has been released An artificial intelligence overviewSummary Results Summary tool, last year. Its traffic has struck traffic to sites such as vacation guides, health advice, and product reviews, for each magazine. Artificial intelligence modeGoogle’s Chatgpt competition will reach the difficulty of traffic. He responds in a tone of conversation with fewer external links.

For the New York Times, the traffic session from organic search to desktop and mobile sites decreased to 36.5 % in April 2025, a decrease from 44 % three years ago, according to data similar in the Wall Street Journal.

Google loves telling a different story. During the Google developer conference in May, the company said Reinforced research movement Although it is not for publishers.

Publishers like the Atlantic and Washington Post have talked about the need to convert commercial models, quickly, to combat this threat to the press. Some have resorted to content sharing offers with artificial intelligence companies to obtain additional revenue flows.

Times recently A deal with Amazon signed To license its editing content to train AI giant technology platforms. Several publishers, including The Atlantic, have been working with Openai. AI’s starting plan is to be a confusion plan Share ads revenues With news publishers when Chatbot wanders in its content in response to inquiries.