“The Indians are more aware of the money”: Ted Sarandus Nielche Cam

Netflix, participating in Sarandos, says that deep discomfort in India is a repeated online payment-the culture of financial mind-has made the country one of the most difficult markets for the flow of subscription.

Speaking with the co -founder of Zerodha, Nachil Cathm, Sarandos admitted that the early payment of Netflix for the Monthly Monthly Decree in India was heading to resistance to consumers. He said: “The repeated charges were certainly outside its cultural bases,” recalling the initial confusion. “I thought,” Who does not want it? “

He added: “Someone explained to me. They said,” What if someone asked you for your debit card? “You will say,” in any way.

Kamat chanted the feelings, citing the ability to bear the costs and cultural aversion to automatic payment forms. He said: “There may be 100 or 200 million people who can already have costs (subscriptions), but outside that,” We hate paying online fees for a repeated thing. “

“The Indian people are more aware of their money than the American people … you know what you have, you know what you want to spend.”

Netflix has since bowed to hybrid models to attract reluctance subscribers, including the advertising -backed layer. Kamath pointed out that approximately 50 % of the new Netflix audience in India are now entering through the supported advertising class.

However, Sarandos said that Netflix will remain “primarily a subscription.” “Even when (ads) are very healthy, 20 % of the works will remain,” he said. He added that the full models of the advertisement, “do not support the ambitious content that we put on it.”

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As India continues to deal with the flowing economy, Sarandos said that the company focuses on balance: “The trick is to find the appropriate advertising burden … where consumers say,” Yes, I will take less fees and I will see ads. “