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Executive officials warned of the parent company of Jacques Daniel, Brown Foreman, that the company is witnessing pressure from hemp, Weight loss medications And the dull demand of the generation Z.
Lawson Whiteing, CEO of Brown Foreman, told analysts in calling profits that “the same adults” is the reason for a lower demand for alcohol.
“I have said that 1.5 years ago,” Witang told analysts. “

Jack Daniel Brown Foreman warned that the company has witnessed pressure from hemp, weight loss and dull demand of the Z. generation. (Jakub Porzycki / Nurphoto via Getty Images / Getty Images)
The economy also plays a factor, noting that consumers do not have a lot of dispensed income and give priority to leave and residence.
index | protection | last | Changing | % Change |
---|---|---|---|---|
BF.B | Brown Foreman Corp. | 28.11 | +0.86 |
+3.16 % |
“They go to the grocery store, and I think in some cases, lives She fell out of the basket a little. This is not clear clearly. ”

Brown Foreman CEO Lucon Whiteting said the economy also plays a factor in weaker alcohol spending. (Photography: Jeff Greenberg/Education Pictures/Global Photo Group via Getty Images/Getty Images)
However, he said that the souls still take their share in the market from beer and wine. He also pointed out that although the specialization is not the same as it was, “it was a little bit of stagnation,” which he said was mostly good news.
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“I think consumers – they did not necessarily circulate,” he said.

The CEO of Brown-Forman Lawson White said that the souls are still taking their share in the market from beer and wine. (Scott Olson / Getty Images / Getty Images)
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However, the director manager, Director, CEO, Braun Foreman Lian Kningham, said that the company expects the operating environment to be It remains volatile in the fiscal year 2026.
“We believe that through all this kind of constant uncertainty that the consumer will remain at this continuous level now,” Knngham said.
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