NintendoPioneer Switch 2On Thursday, one of the most popular keyboards were sold on Thursday with excitement and noise from fans leading to the private store opening hours and a lack of some markets.
The Japanese Game giant hopes that the control unit will help maintain a monster gathering in its shares, which rose nearly five times since the original Switch version in March 2017.
Nintendo also hopes that Switch 2 will be able to match the original Switch success, which sold more than 152 million units, the second highest selling device in the company’s history, behind Nintendo DS.
The current demand seems strong, according to analysts.
“Today is the largest release of a control unit ever, so as expected, there is a group of Nintendo fans in their local stores or waiting impatiently for delivery.”
Switch’s popularity is widely popular for its innovative mobile design, which has been combined with keyboard games. People can play the game on their TV, then connect control units to view and take them with them.
Display and late store openings
Nintendo Shuntaro Furukawa President Nintendo Shuntaro Furukawa said in April that 2.2 million people in Japan entered the lottery to buy Switch 2 on the launch day.
Furukawa said he was “behind” the expectations of Nintendo and more than the company would be able to deliver it to the stores on Thursday.
The shortage is expected to continue in Japan.
“The request in Japan on Switch 2 is Sky High in reality, and perhaps higher than anywhere else,” Cantan Games CEO Serkan Toto told CNBC.
“You cannot walk to a store anywhere in Japan to capture a key 2 without a prior request, and this will not change in the coming weeks and months.”
In China, the online retailer said JD.com has received 400,000 reservations on the console that started shipping on Thursday. Not everyone who keeps the control unit will not end with one purchase.
In the United States, Best purchase Some stores were opened throughout the country in the middle of the night on Thursday (or late on Wednesday depending on the time zone) for purchases inside the store. Wal Mart He said that he was opening requests in the middle of the night, as well as in the store in SuperCenters at 6 am. Walmart currently displays the console as sold.
Doug Boser, President of Nintendo of America, told CNBC on Wednesday that the company is working with “retail partners to ensure a wide offer not only for the weekend, but then.”
In the UK, there is more availability. AmazonThe UK page displays the 2r -available switch on Friday. Other retailers, such as Currys and Toy Store SMYTHS, also have in stock.
“Given the pent -up demand, the sales of the launch day was inevitable. However, we believe that Nintendo is well ready and we expect the offer to stabilize the following weeks,” said Gigishivei from Umidia.
Last month, Nintendo said it expects to sell 15 million units From the 2 -year switching unit in March 2026. However, analysts said this is conservative.
Toto of Kantan Games said that he expects sales of 20 million units in the first year. Omdia said it expects 14.4 million SWITCH 2 sales in 2025 alone, which will be before the first original Switch year.
A tariff of uncertainty over the horizon
Like most electronics players, Nintendo monitors the customs tariff. Nintendo Request delayed for the key 2 In April after the US President Donald Trump Declare “Mutual definitions” In most countries around the world.
Switch 2 is retained for $ 449 in the United States, making it The most expensive control unit in Nintendo so far.
Buser from Nintendo said the company will go to “monitor the place where the definitions are going” before making any other decisions about raising the price. He said that consumers must expect to pay the current price of 2, but they have not ruled out any rise in the future.
“The price you see now is the price you can expect in the future. Of course, definitions can change in the future,” Buser said.
– CNBC Teddy Farkas contributed to this report.
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