Amc Networks cooperate with runway ai company

Marketing teams and elderly artists who work with AMC networks may need to be on their toes. The company reached an agreement to create marketing images and give the official character to projects before entering production using AI Runway technology.

Some other Hollywood companies – such as Unfortunately, Harmouni Corin agreed to Edgear – the deals with the runway. Other studios are said to test models from various GEN AI companies. according to However, AMC is the first cable company to agree with the runway.

The post notes that AMC profits decreased by about half to $ 63 million in the last profit report. It has suggested that the company is looking to reduce production and marketing costs without leaving the quality of a decrease.

At least now, Amc do not plan to include images created by artificial intelligence in its shows. However, the company that brought proverbs mad men and Very bad The world believes that he will be able to sell viewers on shows and movies using the images created from artificial intelligence. This is seen as a way for the company’s networks “to clarify a group of promotional materials without the need to spend additional time and money in an attempt to take pictures using a financial shooting”, for each. Thr. Artificial intelligence images will also be used in the pre -production stage, outwardly to help identify what may work or not work in their projects before starting filming.

In both cases of use, AMC will look to reduce costs by reducing the level of traditionally required human action in those squares. To do this, it will depend on technology from a company On thousands of videos on YouTube – as well as pirated versions of copyright films – without obtaining permission. It is not clear whether AMC gave Runway The Green Light to use its shows and films for artificial intelligence training purposes, as Lionsgate did.