The Electronic World Cup signs Amazon for cooperation for a period of 3 years

the The Electronic World Cup Foundation (EWCF) has announced a three -year strategic cooperation with Amazon ADS.

This deal will combine the first event of the Esports CUP (EWC) program in the field of electronic games and games, and returns to RIYADH, Saudi Arabia, from July 7 to August 24, with Amazon full advertising and entertainment services to connect unprecedented experiences of fans and expand the global championship scope.

Based on the success of their cooperation in 2024 in the opening electronic World Cup, which included the launch of the Electronic World Cup at Amazon.sa and Amazon.ae, the expanded agreement will open the experiences of new fans via Twitch, Prime Video, Alexa and Wonderly, and provide customized activations, communicating with it and communicating it around the world in Rialh.

As part of cooperation, EWCF and Amazon ads will work together to expand the World Cup in major places, including the United States, Europe, Brazil, Mexico, Middle East, North Africa, Turkey, India and Canada.

EWC content will be delivered to fans through direct broadcasts on Twitch, original intervention employees on the main video, actual time integration on Alexa, and story -based stories. These initiatives aim to transform the way in which fans deal with electronic sports as the prevailing entertainment of a digital generation, from competition and narration of stories to shopping and social interaction.

In addition to the new audience experiences, cooperation will provide new opportunities for brands to communicate with the Global Esports audience from the next generation through the Amazon advertising solution set. From the exclusive content and dedicated executions to the software and retail media, creating a strong environment for stories that benefit players, clubs, fans and EWC partners.

“Esports reports how to consume a new generation for entertainment – always, can always be accessible, and depth,” Mike McCby, Operations Manager at the World Cup Electronic Championship, said in a statement. “With Amazon, we bring electronic sports to a daily digital life for millions of people around the world – whether you are highlighting the Prime, or in the live broadcast on Twitch, or Alexa request to get updates – which creates a multiple multiple media experience that is its place in global culture.”

“We are excited to continue our cooperation with EWCF to form experience all over the world. The initiative supports the Kingdom’s website as a global pioneering electronic center, Vision 2030 ambition to be a leader in entertainment and digital technology,” said Ryan Karacki, Managing Director, in Europe, the Middle East and Africa, Asia at Amazon ADS.

Returning to Raydeh, Saudi Arabia, from July 7 to August 24, 2025, the World Cup Electronic Festival will unify gaming and electronic sports societies for the global celebration of the culture of games and electronic sports. With ESPORTS, live music, reactionary corridors, anime cafes, cosplay, Creator Studios, and more, the EWC Festival will offer millions of fans exclusive experiences to celebrate their love for the game.

The Electronic World Cup 2025 will include 2000 elite players and 200 clubs from more than 100 countries, and competed in 25 championships through 24 games compared to a group of $ 70 million prize.