META, Amnesty International wants to deal with every part of the construction of the advertisement. This is what this means

Deep -deep dive into artificial intelligence. According to the exclusive Wall Street Journal report It was released on Monday, the development of the company that stands behind Facebook and Instagram, artificial intelligence systems that can eventually lead to automating the process of creating and buying ads on those common sites. This means that human advertisements, designers, or media buyers will not participate.

It is a controversial step that can shake the $ 600 billion global advertising industry. The advertisement also raises new questions about creativity, accuracy and the future of marketing jobs.

Meta actor did not immediately respond to the comment.

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How does this work?

Apparently, Meta’s ultimate goal is to create a system that allows companies to simply explain the ideas of their products or marketing, along with the budget status goal, to the advertising tools that AI drives, then takes over the device from there. This means that artificial intelligence generates an advertising version, visuals and targeting strategies and even media mode decisions, all without human intervention.

In the short term, this will begin to submit Amnesty International’s suggestions or simplify parts of the advertising process. But over time, Meta is said to want Amnesty International to be able to manage the entire campaigns on its own, from start to finish.

Meta spokesman told the magazine that advertisers will “control” their campaigns, but the broader vision draws in the future as Amnesty International is the creative director, media scheme and performance analyst all in one.

Meta everything in artificial intelligence

Artificial intelligence is essential to the long -term Meta strategy. CEO Mark Zuckerberg described artificial intelligence as “the largest individual investment zone”, and with competitors such as Google and Amazon also builds advertising systems that work in Amnesty International, Meta is racing to claim its share in the game.

This also corresponds to the wider dead aspirations of AI weaving on its platforms. Meta already Mercy Meta Ai Chatbot Via Instagram, Facebook, Messenger and WhatsApp Create AI gods on InstagramWork Tructering tools In its applications, the automation of the advertisement is just one piece of the largest puzzle.

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Can anyone benefit from this step?

It builds the effort on the current Meta collection of advertising tools on behalf, such as Advantage+ and the obstetric tools provided in 2023. These features already allow marketers to create photo backgrounds automatically, write copies and advertising formats. What will happen after that can push these tools to complete self -rule.

According to Meta, this is not only related to improving efficiency, but rather a size. Meta claims that small companies will be the main beneficiary of this artificial intelligence approach, especially those that lack time or resources to employ marketing teams. The idea is that artificial intelligence can settle the stadium between small companies and companies with millions of dollars.

Zuckerberg said during the annual shareholders meeting in Meta last week: “In the non -distant future, we want to reach a world in which any work will be able to tell us the goal they are trying to achieve, such as selling something or getting a new customer, and how willing they can pay for each result, and deliver their bank account, then we do the rest for them.”

While Zuckerberg calls this “redefinition of the ads category”, critics are already raising concerns.

Basically, media and ethics experts warn that creating a fully automation advertisement can open the door to wrong information, biased targeting and erosion of accountability in digital ads. Artificial intelligence is not immune to errors or manipulation, and it can be used to spread harmful messages, such as The deep artificial intelligence generates.

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What can this mean for advertising agencies and jobs?

Critics are not only concerned with the accuracy of advertisements driven by artificial intelligence, but they are also concerned about the future of traditional advertising agencies and marketing functions.

Meta claims that its focus on the ads that AI drives are not aimed at wiping advertising companies and their employees. Alex Shultz, chief marketing official and deputy head of analysis at Meta, said these artificial intelligence systems aim to help advertising agencies and doubled the claim that this will be a balance for small and medium -sized companies.

“We believe in the future of agencies,” Schultz wrote in A. The latest LinkedIn was published. “We believe that artificial intelligence will enable agencies and advertisers to focus time and precious resources on important creativity. While we believe that there will be more automation in marketing, the role that agencies play will become more important through their ability to plan, implement and measure via platforms.”

What can this mean for Instagram and Facebook users?

If you are a commercial owner, marketer, or even a regular user on social media, you will feel ripples. You can expect to see more ads that were built by artificial intelligence machines and perhaps designed for your interests in ways that you feel more personal, even if a person does not touch them.