To celebrate the end of their historical campaign for the year 2024/25-which witnessed them to raise the Premier League, the FA Cup and the League Cup-Chelsea announced a new partnership with meaning that celebrates both strength and style: the British brand of jewelry d.
Founded in 2021 by Olivia Jenkins on the anniversary of her mother, Debora Louise, Deloise creates jewelry designed to be flexible like the story behind her.
Made of solid and water -resistant materials, the pieces are manufactured to endure daily life – through work, travel and exercise – just like the strong women who wear them.
As part of the partnership, ChelseaD.Louise jewelry players will wear on Stamford Bridge and at the club’s annual player awards. Fans will also be able to purchase exclusive pieces with joint brands starting next season.
Julia Mazia, Commercial Director of Chelsea Women said: “We are happy to welcome D.Louise in the Chelsea FC family for women. Their story, mission, and emotion behind its jewelry naturally with the spirit of our team-is proud, always with the heart, being founded on the basis of females, and celebrating women.”
Olivia Jenkins, founder of Dr. Share the personal importance of the partnership: “This partnership means a lot for me personally. D.Louise has been created on my mother’s memory, as a way to convert pain into a purpose and create a strong, permanent, and full sense.
She said: “To consider now with the women of Chelsea FC, a team that embodies the same flexibility and heart, feels incredibly strong.” “We not only create jewelry, but also tell a story of strength, appearance, and stay in the game, regardless of the life you throw on you.”
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