Radico Khaitan launches Tricāl and MORPHEUS whiskey, luxury eyes and excellent pushing outstanding

Radico Khaitan raises the tape in the distinguished soul sector in India with the launch of two distinctive whiskey, Trikāl Indian Single Malt and Morpheus Super Premium Whisky, as part of its strategic expansion in both luxury and high categories.

In the wake of the global success of Rampur Indian Single Malt, the company, Tricāl, the local Malt local Malt made in the historic Rampur Distillery. At a price ranging between $ 3500 and $ 4,500, Tricāl is launched through the state of Uttar Pradesh, Haryana and Maharashtra, with a national and international start on the horizon.

The company said: “Telekel is not just a whiskey, it is a time journey,” and it continued to “converge in heritage and horizon … The whiskey is made not only at the present time, but at every moment it was at all, or it will be.”

Managing director Abhishek Kheitan Trickel described as a milestone on a special Radiko trip. “The individual Indian barley sector has witnessed a remarkable shift over the past decade … The launch of Tricāl is another landmark on the Radico Khaitan trip to raise Indian lives on the world stage and reflects our long -term vision to invest in the local luxury that is led by innovation.”

“Tricāl is a result of emotion and accuracy … each element, from choosing barley to a rare mixture of barrels used for maturity … We have traditions and technology to create a tolerant experience related to the deeper essence of the same time.”

Meanwhile, the company launched the Morpheus Super Premium Whisky, a bold mixture of the entire body ranging from 1200 and 1500 dollars, and targeting those who drink fast -growing whiskey in India. In his position as dreamers and anger late at night, it depends on the legacy of Morphius Brandi, the famous brand of Radico with a 60 % market share in the superbande sector in India.

“With Morpheus Whisky, we are proud to expand this strong heritage to the super whistine sector,” said Abhishek Kheitan. “This launch is not just a strategic landmark of Radiko Kheitan, but it is also elites for the next generation of achievements who redefine success on their own conditions.”

Ammar Sinha confirmed the ambition of the sabotage brand. “Through this launch, Radico Khaitan directs her demand in one of the fastest growing high -whiskey slices … We are not here to mix it. We look forward to control.”

While Trikāl appeals to refined tastes that seek to get hairs with time -inspired layers, Morpheus targets the younger consumers who celebrate the self -designer ambition and success, and they represent a bilateral batch of Radico Khaitan to assure herself through the excellent spectrum of the Alcobev market in India.