Apple raises trade prices for iPhone devices in China as a competition

apple On Friday, the amount of money that people can get out of the next iPhone in China is collected by trading in their old devices, and offering more incentives to stimulate the demand in a decisive market.

IPhone 15 Pro Max now has a commercial value of 5700 Chinese yuan ($ 791), an increase of 5625 yuan previously. To return to it, the iPhone 15 Pro Max begins completely new in 7,999 yuan in China. The iPhone 15 Pro can now trading up to 4,750 yuan, up from 4,725 before.

There is also an increase in the value of trade through other models as well.

Apple looked at View discounts During the past year, especially about holiday periods in China. Although the latest increases are not huge, it indicates Apple’s continuous desire to avoid sales in the second largest economy in the world, as it faced a decrease in its market share and its decrease in sales amid strict competition from local competitors.

In the first quarter of the year, Apple China shipments decreased by 8 % on an annual basis, while the company’s share of the country’s smartphone market decreased from 15 % to 13 %, according to data from Canalys. Apple also reported this month that sales in the Great China region, which includes Hong Kong and Taiwan, fell slightly on an annual basis.

But Apple headache in China exceeds sales of questions about the supply chain and products. While US President Donald Trump has temporarily stopped most of the customs duties in China at the present time, it is still there Continuous discussion About if the chips and other electronics may receive a special duty.

Apples, which are made around 90 % of iPhone devices in China Via her manufacturing partner FoxconnHe was looking to transfer more production to India – although Trump had expressed resentment. White House leader said this month that he told the CEO of Apple Tim Cook He does not want the company to build products in India, preferably devices in the United States

The largest number of competitors in Apple, Xiaomi and Huawei, with the latter’s vision amazingly in its local market over the past 17 months thanks Freedom breakthroughs and Adian launches for new devices.

XiaomiWho was the largest market share in China in the first quarter, was at the same time The intensification of its presence in the area of ​​the high -end device For competition directly with Apple. On Thursday, the company launched Xiaomi 15s Pro Smartphone This contains an advanced chip at home-a very few companies in the world have been able to do success.

Xiaomi also has I committed approximately $ 7 billion To develop more chips over the next ten years, indicating his ambition to compete with Apple and Huawei.