Bluesky will start checking the “prominent” users

On Thursday, Bluesky opened the doors quietly for those who want to check the social media service. In a publication I published Bluezki safety accountThe company announced that “noticeable and real” accounts can now apply for verification through a new online model.

In addition, institutions can ask for a reliable right to receive access to the tools that allow them to verify others. Blouse The test of this feature began last month With a small handful of organizations, including the New York Times, wireless, and sports.

For some on Bluesky, the blue verification badge is not a welcome addition, because it reminds them of chasing the influence that occurred on Twitter (now x). For Twitter users, verification of the desired status code before moving to a joint motor under the current owner Elon Musk. It represents a two -level system as some people are considered more important or noticeable than others.

However, the Bluesky approach to verification tends to other systems outside the blue badge. In addition to the other reliable verification cultivation that goes beyond the company itself, users can also verify themselves by setting a field like their user name-such as NPR with his @npr.org account. To date, more than 270,000 accounts have already adopted field verification.

What is less clear is how Bluesky will examine applications from those who ask to check.

The online model lists some basic requirements, such as accounts that should be active and complete (filled with Pew, profile image, etc.), and safe. They must also represent “real person, registered business, organization, or legal entity”, and linking any official site in the event of one.

However, when it comes to who or what is noticeable, the criteria are less clear.

Bluesky says that prominent accounts should be noticeable in its “field and geographical region” and that the company will take into account many random indicators, such as “professional recognition, media coverage in existing publications, or being on reliable reference platforms, or other evidence of public interest.” There may be other non -specific requirements related to the specific verification categories, but Bluesky does not document what they are.

“We consider the general context and the value of the public interest of each account,” says the model. “Please provide the links and evidence that can help us ensure that your account fulfills workers’ standards.”

The company says it will not respond to users unless their account is determined to verify, which means that someone must erase the requests received to ensure that there are no famous celebrities or other characters that escape cracks.

Verification entry can have an effect on Bluesky culture, which, so far, is distinguished from social networks such as Twitter/X and SubjectsWhich raised some users to others. The advertisement is likely to have been received better if it reached after A broader network of reliable verification has created – independent organizations from Bluezki. This would directly highlight the Blueke’s goals of not being a central authority.

Elsewhere in the ecosystem, a A eager version of Bluesky called Deer.social He is close to verifying in a more democratic way – allowing anyone to choose someone who trusts him as right. They can then see the accounts that were also verified over the network. In this way, everyone can verify others or verify themselves, without the need for a central authority. In other words, those who do not care about the Bluesky version of verification already have another option.

Bluesky was not immediately available for comment.