Will Jony Ive-SAM Altman Challenge App?

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Rola Khaleda, FT editor, chooses her favorite stories in this weekly newsletter.

The resonance that Chatgpt has sent through one of the most powerful technology empires in Silicon Valley says a lot about the nature of the technology industry turmoil. Google has seen any number of potential search engine competitors over the years, but there was something different and perhaps more threatening: a completely new way to order information.

It is tempting to see Openai’s attempt for this week to cultivate its flag in the works of consumer devices as a similar challenge to another technical empire: Apple. He also declared Buy iO, start the technical devices Jony IVE, along with an alliance with the former Apple Design teacher, participated in its establishment, the CEO of Openai Sam Altman expects that the era of the dominance of the smartphone will end. He said that the tools of consumer “legacy” today were not perfectly suitable for an artificial intelligence future.

Apple conflicts with artificial intelligence add additional strength to this narration. In one of the most harmful setbacks in years, I failed to reach a set of artificial intelligence features that she promised will turn the way people complete the tasks on iPhone.

The approximation of the story is the personal narration of IVE, which was at the forefront and the middle in the way it is allied Openai It was presented. Unfortunately, it has shown some of the negative effects of the iPhone, such as smartphone addiction. What is the best way to atone to reach a new set of tools that lead to human prosperity?

All this makes David’s story against Golut attractive. But there are good reasons to ask whether Openai news this week represents a turning point for consumer devices.

Start with the fact that buying $ 6.5 billion to start IVE does not even include the appointment of the former Apple designer itself. The other three founders, all of them Apple, are part of the 55 team to join Openai, at an amazing cost of about $ 120 million for the head. It will be the same as a consultant with the personal design company, lovefrom. Openai observers may wonder what is new here: Altman has already spoken of his close relationship with IVE and how the two were working on penetration ideas of tools that focus on artificial intelligence.

The effect that has the small IO team within the artificial intelligence company is likely to be the second cause of doubt. This is unlikely to start in the design section and devices that are able to challenge the best of this industry. Apple innovations came from profound investments in both the technologies of the many components concerned, in addition to the advanced manufacturing techniques needed to be packed in the necessary devices.

Equally important, Steve Jobs culture built in the years before the iPhone, with the design of the center. He was vaccinated on the artificial intelligence research laboratory that quickly converts itself into a giant of consumer technology, and the new OpenAI group sets from a completely different location.

The biggest reason for asking whether Openai is about to disable Apple in devices, though, is the nature of artificial intelligence itself. Unlike previous generations of technology, you may not lend itself to the Breakout device. Compare the expectation about artificial intelligence now with the expectations that are raised about the mobile computing in the years before the launch of the iPhone. There was a widespread belief at the time that the industry was just a single penetration from placing the Internet in people’s pockets. It was not clear what this would be the penetration – until the moment in 2007 when the first iPhone operated jobs.

A similar expectation was the construction about searching for a post -phone computing platform, with Amnesty International, a key enabled a key. However, there is unlikely that there is “IPHONE” for artificial intelligence devices. To be effective, artificial intelligence must be everywhere and no place. It should be in each device, which enhances each type of digital experience. But it also needs to retreat to the background, expect and complete the tasks behind the scenes.

This indicates that there will be no single factor of model devices capable of converting artificial intelligence into a successful consumer product. Instead, it appears that technology is intended to give an elevator to a group of new markets, from smart glasses to unclear “wearable devices”, with an additional value to the tools that people already use in their lives. Openai’s greatest opportunity is to use artificial intelligence to move all these devices.

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