ApponBoard mockery mockery its fans to test the user acquisition

Apponboard Reveal ElderlyIt is a tool that enables artificial intelligence to test the user acquisition plans for the simulation fans to accelerate the growth of the game fans.

UNA’s acquisition (UA) is one of the biggest challenges in games today. Whether the developer of Inde or major studios, the difference is forced to spend tens or even hundreds of thousands of dollars to test advertising designs – waiting for weeks to determine what works with the masses. This process, which depends on traditional advertising platforms and A/B test in the real world, has become the cost of the bottle.

ApponBoard, the company behind the DO-IT-Yoursh Games Development System, is solving this using QUVY.com, a penetration tool that uses a simulator to predict ads-calm visions in minutes of cost-which allows gaming companies to develop their real mountain speed at lightning speed.

The team addressed the main pain point for independent developers: UA’s high user acquisition costs. Zuig said he developed a solution using artificial intelligence to simulate the masses, which reduces the costs of UA from $ 400,000 to $ 4,000. Here is Case study.

“Artificial intelligence, which was developed for six months, predicts the accuracy of the advertisement, and the saving of time and money.” “The discussion also deals with the broader effects of artificial data in artificial intelligence, the challenges of electronic sports sustainability, and the impact of major games versions such as Grand Theft Auto VI.”

Why mockery now

UA costs continue to climb. Obtaining one user to pay in mobile games can exceed $ 50. Creative tests now prefer studios with huge budgets, leaving smaller developers.

We are not stadium levels. The slow -expensive A/B test replaces expensive with rapidly predictable simulations. Developers can now test thousands of designs in minutes, only launch the best artists and save time and money.

“One of the biggest responses we got when we asked society about the largest pain points of an independent developer, and it was greatly the cost of UA,” Zuig said. “How do you compete with big players? We thought about CTO in this crazy idea,” Why don’t we simulate the fans to test the ads to reduce the costs of UA significantly? “

Zougi said that the company tried it and it is “crazy effective.”

Why is it changing a game for the main publishers

Major gaming companies spend large sums of money ads before launch. With a travel, they no longer have. The masses allow simulations the following:

• Fasting test courses – What takes a week to now take minutes
• Huge savings in costs – Reducing the costs of advertising testing significantly
• More intelligent creative decisions – The individual predicts the winners before spending
• Do not guess Checking the health of thousands of differences
• Improving resource efficiency – Frames of costs in the man’s hours to track the preparation and analyze the data
• High performance campaigns – The ads resulting from performance better and have higher success rates in the campaign
• Safe test environment – Protecting your unique thoughts from exposure to the audience with the acquisition of visible visions.
• Maintain a real monitoring set Keep your future audience and your customers are not used while finding the best performance creativity.

A billion dollar opportunity

The global digital advertising market is expected to exceed $ 730 billion in 2025, with the growth of marketing in Amnesty International by 26.7 % complex annual growth rate. Traditional A/B test tools make up more than $ 50 billion in this market. The QUVY concentration – stimulating fans – focuses on a start -up category from $ 20 billion to 30 billion dollars, as it grows by 30 %+ annually. It reshapes how developers achieve the authenticity of prior creative ideas.

“The discovery should not be limited to those who have the largest budgets,” Zougia said. “We are proud to provide pottery in reasonable prices so that anyone can market their games and applications effectively such as the largest studios and companies in the world.”

Whether you are launching your first game or a global UA budget management, QuVY offers a more intelligent, faster and more affordable way to win.

“By reducing the barrier to creative tests, we help developers to compete on the basis of quality and innovation – not just a announcement of an advertisement,” Zougia said.

Apponboard builds Amnesty International tools that enable creators. Its pioneering product, Buildbox, enables anyone to create games and applications without coding. QuVY, the latest innovation, uses simulator fans to predict creative performance before launch. Together, it constitutes a unified environmental system for building creative ideas, testing and expanding their scope.

How to work

It usually requires a network of about seven days to find out what works in terms of ads for players. Zwig said that the pottery takes about three minutes.

The company does this by testing ads to buy users on artificial people. It is very similar to how Jensen Huang, CEO of NVIDIAIn CES, the robots test on “artificial data”. The company will be fortunate to test a self -driving car for a million miles, but it cannot know all the emergency situations that may arise when driving. But with artificial data, the company can test the car for billions of miles in a virtual environment that mimics the real world.

Zougi said that the same principle applies to the artificial data to acquire the user.

He said: “They are artificial people, but they have real feelings, real tastes, real rule, real preferences.” “It is amazing. When we see an advertisement, what is going on in our brain is very different.

The company has operated a set of ads on places like QVC and on Facebook to see if it can nail the best ads for these platforms. It is up to the answer in a small part of the time and the cost of other methods.

“It is incredible what you can design with the correct data,” he said.

It took about six months to build pottery, with a relatively small part of the Apponboard team. Meanwhile, Buildbox is still profitable, Zouga said.