The pressure on Apple depends on the Jony IVE teams with Openai

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By [email protected]


Jony Ivee, Jony Ivee, looks at New Mac Pro during the Apple Worldwide Developer 2019 conference, or WWDC, at the San Jose Convention Center in San Jose, California, June 3, 2019.

Justin Sullivan Gety pictures

before Johnny IVE Leave apple In 2019, the launch of the main Apple devices without a video highlighting the material design of the product was not complete, narrated a nice British accent.

He became a test of Silicon Valley for great devices because of its role in creating iphone And Apple Watch.

On Wednesday, IVE returned to the computer industry using a new video, but it did not release a new Apple product. Instead, I announced A $ 6.4 billion deal This will integrate the startup company, which is called IO, with Openai. You will head the design for a new series of artificial intelligence products.

The advertisement confirms the increasing feeling in the smart silicon valley artificial intelligence Assistants can raise the level of tools, which displays laptops and smartphones that Apple currently builds with new products that look completely different.

“Technology transformations such as the Internet, smartphone and AI only happen in a generation,” Apple analyst for a long time Jane Monster Posted on X on Wednesday. “Openai stimulates this transformation into something tangible.”

Even Apple’s executives said that artificial intelligence devices can threaten their work on iPhone.

Eddi Koi, head of Apple Services, said in court earlier this month that he believed that artificial intelligence devices can replace iPhone within 10 years, “it seems crazy.”

“Artificial intelligence is a new technical transformation, and creates new opportunities for new expatriates.” He said.

Meanwhile, Apple’s great improvement for its compact help, Siri, delay Earlier this year.

One of the basic features of Apple Intelligence, which is a group of company features of artificial intelligence, was integration with Openai for Chatgpt to deal with the queries that Apple intelligence Not possible. Siri is still working like a question and answers system, rather than a conversation, such as Chatgpt or Google’s Gemini.

The next Apple opportunity for the appearance of what she is working on is on June 9 at the annual WWDC conference in Cuperno, California. Apple has first unveiled at Apple Intelligence last year, usually announced its latest program for iPhone, iPads and MACS.

Openai’s advertisement has shed light on the details of the types of products that the new workforce of OpenAi devices would be based and constructed. The company said it will appear to be working on next year.

The next big thing

On Wednesday’s advertisement should be an invitation to wake up to Apple now after her ex -teacher worked with a fastest growth company in Silicon Valley to build products that can eventually threaten its location at the top of the hardware industry.

IVE in the launch video: “I’m quite sure that we are literally on the brink of a new generation of technology that can make us the best.”

“To try to create a new generation of Acting computers,” said Sam -German, CEO of Openai.

Humane’s AI is equipped with a camera assistant and sound.

Arjun Khabal CNBC

Meta employee Sarah Nicholson with Ray-Ban sunglasses is employed at the Meta Connect at Menlo Park, California, United States, September 24, 2024.

Orbegazo Manuel | Reuters

Meta smart glasses were a pleasant surprise in the market, with more than 2 million pairs SoldAnd the father of Facebook is Advertising running The glasses answer questions using the company’s Llama Ai models as well as capturing video with compact glasses cameras.

Tuesday, GoogleThat is competing with Apple through its Android Mobile operating system, announced a large number of artificial intelligence models and features, including a full video generator, New SmartGlasses glasses Initial models that operate programs called Android XR and that companies such as Warby Parker.

Google also said that his Gemini assistant could enter “”Agency status“To accomplish things – similar to the delayed Siri improvement of Apple. While Google brings most of its Gemini features to iPhone through its applications, users cannot make it a virtual auxiliary option across Siri.

Apple and Openai representatives did not respond to the suspension requests.



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