The authentic brands buy the sidewalk from Levi Strauss for more than $ 300 million

The original brands and Levi Strauss & Co. Co. On a nine numbers deal until you get Dockers.

Asilah announced on Tuesday that it was buying The intellectual property of the well -known khaki and Chinos brand created by Levi Strauss & Co. In the 1980s.

Levi Strauss said that its sale to the painters had a “initial” value of 311 million dollars “subject to customary modifications and closing conditions.

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It is expected that the American and Canadian IP and Dockers ‘and Dockers’ and Dockers ‘and Dockers’ and Dockers ‘and Dockers’ and Dockers ‘and Dockers’ and Dockers ‘and Dockers’ and Dockers ‘and Dockers’ and Dockers ‘and Dockers’ and Dockers?

Levi Strauss He said he could bring more planned sale to Asilah on the line “by the opportunity to earn $ 80 million in the coming years based on the performance of Dockers Business under Authentic ownership.”

index	protection	last	Changing	% Change
Fibrous	Levi Strauss and Partners.	17.72	+0.14	+0.80 %

“His inheritance in wearing an informal offer gives him a strong basis, but the real opportunity is to re -imagine the brand of a new generation,” Aseel Maddox said of Dockers. “Through our global platform and the deep licensing network, we are committed to the supervision of the brand in its next era of growth and importance.”

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Its licensing network includes more than 1700 partners, according to the company.

For Levy Strauss, CEO Michel Gas said that the sale of the dock “increases our wallet alignment with our strategic priorities, with a focus on our first direct approach to the consumer, increasing our international presence and investing in opportunities through opportunities through Women and dynamic lifestyle“

The sale of Dockers to Authentic comes more than seven and a half months after the Levi Strauss indicated that he is looking into “strategic alternatives” to the brand.

Gas said during Levi Strauss Profit call In October, the decision to do so was “everything about focus”, adding that “the company’s intention to move forward is to amplify our focus on the Levy brand and accelerate it beyond yoga.”

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Authentic has implemented the central brands of “Dockers” operating partner across the main categories “such as work clothes, clothing shirts and active clothes in the United States and Canada, according to the company.

Dockers will join many brands already under the authentic wallet, such as Rebok, Juicy Couture and Sperry.