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Bath & Body Works has chosen a former Nike CEO to become her new CEO.
The company said on Monday that Daniel Heef, the chief official of the strategy and the former transformation in Nike, had assumed the role of the CEO of Bathing and body work Immediately effective.
I am honored and revitalized this opportunity To lead He said in a statement: “Bath & Body works in its next chapter of growth.
Bath & Body Works Store in Las Vegas, Nevada, United States, on Monday, June 3, 2024. The company pulls a candle from its shelves after users likened it to the Internet with Ku Klux Klan (Bridget Bennett / Bloomberg via Getty Images / Getty Images)
CEO Jenna Bouswell stepped down for the selection of Heaf as an executive president.
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“On behalf of the Council, I would like to thank Gina for her contributions to Bath & Body Works.” “In the post-Kofid period-I was able to install businesses and restore them to the profitable growth of revenue.”
The higher job of beauty and skin care company has been occupied since November 2022. In March, the company said that Buswell would be temporary absent, for several weeks, to perform surgery.
Heaf is approved unanimously by the company’s board of directors, according to Bath & Body Works. It is also expected to get a seat on the Bath & Body Works Board of Directors after the next shareholder meeting in June.
Bath & Body Works in the commercial center: a store known for selling body products. (Roberto Machado Noa / LightrockTy via Getty Images / Getty Images)
In addition To NikeThe company said that his previous professional experience includes leadership roles in Burberry and BBC all over the world.
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Bath & Body Works Heaf described it as “a deep mentality centered around the consumer and a busy record in the bold innovation on a wide range through global consumer companies and retail companies.”
The change in driving comes at a time when the company is struggling with unconfirmed estimated spending, causing annual sales and profit to a large extent from expectations in February.
| index | protection | last | Changing | % Change |
|---|---|---|---|---|
| Bbwi | Bath & Body Works Inc. | 33.57 | -0.17 |
-0.50 % |
The company also announced on Monday the preliminary results in the first quarter and said it will maintain its net sales and profit expectations throughout the year.
For this year, Bath & Body Works still expects that it will witness 1-3 % growth in its net sales. Its annual profits for each shares are expected to be diluted in a range of $ 3.25 to $ 3.60.
A Bath & Body Works Store in the Dadland Mall in Miami, Florida, on November 14, 2023. (Eva Marie Uzcategui / Bloomberg via Getty Images / Getty Images)
The initial company said it had achieved $ 1.42 billion of net sales in the first quarter, which represents a 3 % annual leap.
Its official financial results are scheduled to appear in the first quarter later in the month.
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The retail fingerprint of the company extended Almost 1900 sites run by the company In the United States and Canada, in addition to more than 500 stores that were distinguished in other countries at the beginning of February.
The value of Bath & Body Works was $ 7.19 billion on the basis of market value as of Monday noon.
Reuters contributed to this report.
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