Weeknd and Jenna Ortega have been bombed at the box office

The Weeknd may be one of the largest artists recording in his generation, but it is not a big star for cinema (not yet, anyway). Although we do not have a large sample size, the singer who turned into a major feature film for the singer “Hurry Up Tomorrow” who was bombed at the box office. Based on his album of the same name, this artistic cinematic experience did not come out despite the existence of some of the strength of the main stars – in particular, Jenna Ortega (“Wednesday”, “Scream Vi”.

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It was directed by Trey Edwards Shults, “Hurry Up Tomorrow” opened to only $ 3.3 million on more than 2000 box office screens in North America during the weekend, and failed to land in the first five positions on the plans. The film was largely overwhelmed “Final Blood Lines”, which had a local opening of $ 51 million. However, these films should have been able to coexist as an anti -scenario in an ideal scenario. This is not the way things came out, though.

“Tomorrow”, who participated in writing with The Weeknd, also known as Abel Tesfaye and Reza Fahim, focuses on a musician who suffers from insomnia and is pulled to Odysse with a strange person who begins to reveal his existence. Barry Kyjan (“Salbourne”, “Eternal”) is also from the stars alongside Tesfaye and Ortega.

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Unfortunately, the movie continues The bad lionsgate series at the box office dates back to last year. The good news is that the film holds a budget of $ 15 million, so it will not be a huge loser. Another pleasant news for Lionsgate is that the living nation provided the budget, as the studio simply was a distributor in this actor. However, it is clear that Lionsgate had more things in mind, given the stellar force involved in this.

This critics did not help, at best, mixed with “hurry tomorrow”. /Witney Seibold, for example, is called “All Style and No Horder” in its review. This is also two consecutive fog for Ortega, one of the largest A Hollywood list in Hollywood. It is also a title A24 “Death of the Century”, which was disappointed in theaters when it opened in March. Ortega is a big star in the right project, especially if this is within a pre -existing privilege, as we saw in 2024 with “Beetejuice Beetlejuice”. Unfortunately, converting original films into songs is more challenging on this day and this age.

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As The Weeknd, Tesfaye sold nearly 25 million albums around the world. While giving up the changing ego after the “Hurry Up Tomorrow” release, the idea of ​​an artist recording his branching size to the films was not heard of it at all. Just take a look at what the prince did with “purple rain”. But this was the eighties and this is now. The fact of the matter is “a calf tomorrow”, which resonated with her intended audience early.

In total, the film can earn its money by enhancing the sales of the Weeknd album. The fire can also be easily lit on the broadcast/VOD, given that Star Power Ortega brings it to the table. After all, The Ortega -led Miller girl is barely registered at the box office but was a great success on Netflix. This is the benefit of keeping the budget low: it can still recover its money over time. You are not at risk of doing what Paramount did with The biography of Ruby Williams, “The Best Man”, which was turned badly earlier this year. The presence of a major recording artist with a cinematic star for banking to a film is a decent idea on paper. In this case, it did not work.

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“Tomorrow” in theaters now.