Bluesky tests the “Live Now” feature with signs and NBA

Bluesky does not have the capabilities of its live broadcast, but the service tests a new feature to enhance user flows from the arterial system. The company allows “Select” calculations to link Twitch or YouTube accounts with its definition files, which will display a red indicator and a “Live” badge when it flows actively.

in to updateBluesky described the feature as a “early test” that will be available at first only for a “handful of accounts” before it is ready for a wider launch. “Bluezki is the right place for urgent news and updates in the actual time,” the company said. “This tool supports signs, journalists, and anyone who shares live moments when they happen.”

The update comes one day after the service offer For the official Bluesky account in the American Professional League. Bluezki Ko Rose Wang said the league will apparently direct fans on Bluesky to “the live content they are promoting.” Partnership with the American Professional League on the feature is an interesting step for Bluezki. Sports lovers and American professional league lovers in particular had a major impact on . The company, known as X, has signed many prominent deals with the American Professional League and other major sports championships over the years to promote its content.

It is worth noting that Bluesky has no ads. It uses “Live” indicators to direct users to content outside the platforms, so it is not clear whether there are any job opportunities for the platform that comes with this feature. But this indicates that Bluesky wants to play a greater role in the types of conversations that once a Twitter culture, and made a name for himself as a destination to follow live events.