Catalina Crunch faces higher costs as the customs tariff hit fruits from China

Learn the definitions of a wide range of industries, and food is not an exception. Catalina Crunch Founder Krishna Calenan spoke with Fox Business about how his company works to provide delicious food without calorie packing.

“We are all about trying to help people enjoy and enjoy delicious foods with no ton and tons of sugar,” Kalenanan told Fox Business: He said that the idea of ​​the famous cinnamon toast in Catalina Cyrus came because cinnamon bread was a preferred carsh in childhood, but it was “loaded with sugar.”

Catalina Crunch uses a mixture of sweeteners in its products, and The definitions have left a bitter taste In their mouths. One of the sweeteners used by the company is Monk Fruit, which is grown in the province in the Chinese province of Guangzhi. Fruit, which works with an abnormal calorie simulation, has many selected growing requirements, according to Calenan.

Chinese imports have declined to us to the lowest levels since the epidemic amid Trump’s tariff

“Monk Fruit is an interesting component because it is cultivated in southern China. It requires a hot, wet and semi -tropical environment, and it is usually high and long periods of time,” Kaleanan told Fox Business: He explained that there is no suitable area in the United States to develop the monk fruits, which means that harsh taxes on China will increase the costs of Catalina Crunch.

president Donald Trump Chinese President Xi Jinping injured each other with huge definitions. The United States began to impose a 145 % tariff on Chinese imports, while Beijing put a 125 % tariff on American imports.

On May 12, the two countries agreed to stop the trade conflict and the identification marina for at least 90 days, According to Reuters. This means that the United States reaches Chinese goods to 30 % and China drops its definitions on American goods to 10 %. However, it is not clear how long it will continue.

Jpmorgan reduces the possibility of stagnation after Trump’s introductory truce with China

Calenan also touched on the uncertainty in the business environment with the continued customs tariff battles. While Catalina Crunch attempted to be a strategy with her money in response to the additional costs of definitions, Kaliannan admits that they “cannot define it forever.”

“We cannot buy a five -year monk’s fruit because that will be delivered badly, but we can buy, for example, its value for a year. Between the United States and ChinaFor example – we have time for our cooking team to work on changes on our recipes, “Kaleanan Fox Business also told. He also added that the goal is to keep the” same taste “without changing the nutritional value of the product.

Get Fox Business on the Go by clicking here

When it comes to whether the consumer will eventually feel the effect of definitions, Calenan said it is important for her products to be affordable.

Although the company’s products are relatively more expensive than other options, they also use high -quality ingredients in many cases. In the end, Calenan said that if the company is unable to find a way to adapt to a high -conflict environment, such as changing its description to maintain cost settlement, prices may rise.

“We are a smart company, we are a meager company, we are doing everything we can to avoid it,” Kaleanan said.