Chinese companies like alibaba see more consumption, with the help of artificial intelligence ads

BEIJING – Alibaba, Tencent and JD.com said this week that it reflects not only the improvement of Chinese consumer spending, but also the increasing benefits of artificial intelligence in the advertisement.

E -commerce giant Ali Baba He said late on Thursday, Tubo and Timal Group Sales increased by 9 % On an annual basis to 101.37 billion yuan ($ 13.97 billion) for the three months ending March 31. This is more than 97.94 billion yuan predicted by a fact analyst survey, and the number of semester growth was much higher than the 3 % sector increased for the period 12 months on March 31.

“E -commerce revenues and advertising revenues were positive surprises as there was a tariff for expectations that would affect the behavior of the consumer,” said Kai Wang, an Asia stock market expert in Morning Star.

It is important to note that profit versions only cover the period before the escalation of US-Chinese tensions in April with a new tariff exceeding 100 % on products from both countries-an effective commercial ban. He released countries a A rare joint statement Monday Announcing a 90 -day decrease in most of the recently added definitions.

Charlie Chen, the Managing Director and Chief of Asia Research in China, said the US -Chinese trade dispute since April has negatively affected consumption, given the increased uncertainty of small and medium -sized companies. It is expected that with the ease of commercial tensions, consumption will rise.

However, despite dull consumption in general, sales of some electronics and home appliances have done a good performance since last year thanks to China Commercial subsidies To support this spending on the consumer.

JD.com He said on Tuesday her sales For that category It increased by 17 % from last year. In general, the e -commerce company announced a 16.3 % increase in its revenue from the retail trade to 263.85 billion yuan in the three months ending March 31. That was better than 226.84 billion yuan in the retail sales that FactSet recovered.

Wednesday, Tinetnet He said that the “Fintech and Business Services”, an agent of consumers related to consumers, has reported that its revenues increased by 5 % on an annual basis to 54.9 billion yuan in the first quarter.

While Nomura analysts said that the growth of the sector’s revenues was in line with estimates, they indicated that “Tencent ads were a great superiority in the Chinese advertising industry despite the difficult total environment.”

The TENCENT marketing services increased by 20 % to 31.9 billion yuan, helped by the “strong demand for advertisers” for short videos and other content within the social media application in WeChat. TENCent noticed “continuous artificial intelligence promotions” to her advertising platform.

Advertisers have long sought to target ads on consumers probably to make a purchase.

On Wednesday, YouTube announced that advertisers can use the Gueini Ai model from Google to target ads for viewers When they are more involved in a video.

Alibaba noticed that the marketing revenues, which it calls “customer management”, grew by 12 % on an annual basis to approximately 10 billion dollars, partly due to the increase in the use of the company’s artificial intelligence tool to enhance the marketing efficiency of traders, Quanzhantui.

However, Ali Baba in general The profit was about half of what analysts expectedSending shares by approximately 7.6 % in the subsequent US trading session.

China is scheduled to issue retail sales data for April on Monday. Reuters analysts expect an annual increase in a 5.5 % increase in retail sales, with a slight decrease from 5.9 % growth in March.

A survey of Morgan Stanley found from April 8 to 11, which was conducted immediately after the escalation in American-Chinese tensions, that consumer confidence decreased to its lowest level in 2.5 years, and 44 % of the respondents were concerned about job losses-the highest since 2020 when the investigative study began. The survey found that only 23 % of consumers expect to spend more in the next quarter.

The dull local demand continued in April, with a decrease of 0.1 % on an annual basis in the consumer price index for this month-the third month of decline. However, when excluding food and energy prices, the so -called basic consumer price index increased by 0.5 %, at the same speed in March.

Since the real estate market has not yet recovered, and the restriction of exports by political geography, Chen expects that Chinese policymakers will focus on promoting consumption in order to achieve the goal of general growth by about 5 %.

Related motivation policies are expected to include the promotion of spending on food and beverages, career, travel, sports, and permanent commodities that have not yet been included in the commercial subsidies program.

June 18 marks the next main promotional season for shopping in China.

“I think we will get 618 well. It is clear now, it is clear that we are no longer dealing with growth by 30 % on an annual basis as we were in the first ten years” for the shopping festival, Jacob Cooke, co -founder and CEO of WPIC Marketing + Technologies, Earlier this week. The company helps foreign brands – such as Vitamix, which is clinical – online sale in China and other parts of Asia.

618 sales growth is expected to rise with “very double numbers”.