YouTube stadium for advertisers on Wednesday, accompanied by a flashy performance of Lady Gaga and special manifestations of famous YouTube owners such as BRISTANY BROSKI and Mrbeast.
During the prior presentation, YouTube executives presented new advertising formats to the platform, including a strengthened CTV TV display, which includes feeding a new interactive product.
This step is a strategy for YouTube, as it admits that viewers often watch videos on the big screen while using their phones to scroll via social media or online shopping.
The new Shoppable format allows advertisers to display products on the right side of the TV screen during ads. Interactive nutrition works as a brand store interface where viewers can easily browse multiple products using remote controls. When a viewer determines an element, he is required to scan the fast response code using his smartphone to get a direct link to buy.
In addition, there is a button for viewers to pressure and keep them, allowing them to send the link to their phones for shopping for all products at the same time.
YouTube has become a dominant power of watching TV. Nelsen She mentioned that it was a higher platform for the US Monitoring time in the United States for more than two years, bypassing Netflix, Disney+and Prime Video. In the first quarter of 2025, TVs were the primary device for YouTube in the United States, according to the internal data of the company.
It is worth noting that the company referred to the Kantar Survey, indicating that the US participants ranked YouTube as the No. 1 platform to search for information about brands. The company also said that YouTube campaigns on CTV led to more than 50 million monthly conversion in the fourth quarter.
Shoppable ads have gained a traction between broadcasting services and advertisers in recent years. Only this week, Amazon Declare Format of a new interactive ad is on a video that highlights Amazon deals, user reviews and initial shipping details.
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