YouTube targets TV dollars with the American Football Association deal, and Bingable “Bingable” offers from the creators

YouTube has announced a set of initiatives designed to attract more TV ads to its BrandCast platform, the annual event offered to advertisers. It is worth noting that Google’s video service is working to expand its relationship with the American Football Association and plans to flow the first match on Friday in the US Football Association in the 2025-2026 season. It is also preparing to try a new way for creators to reach the audience watching YouTube on TV through the easily organized and organized TV programs.

The latter was announced for the first time at the YouTube event, which was made on YouTube last September, where CEO Neil Mohan explained that the creators who have achieved most of their revenues on television increased more than 30 % on an annual basis. They will allow them a new feature to be presented to identify creators in the experimental program by organizing their content in seasons and episodes – just like a “real” television program.

In addition to the new efforts on “Shoppable TV” and tools that allow advertisers to target the main cultural moments such as the award season or the PGA championship, for example, the company again sends a message to advertisers that it is not just an online video service, it’s actually the new way that people watch “TV”.

As part of the American Football Association deal, YouTube says it will flow exclusively in the first Friday hosting match in Sao Paulo, Brazil, for a global audience. This represents the first time that YouTube is a direct broadcaster for the American Football Association, as he notes. (In the United States, the game will be available to YouTube TV subscribers.) The company indicated that the users watched more than 350 million hours of NFL content on the platform, according to its internal data, and they withdrew more than 6 million live views when it broadcast football in Super Bowl Lix Lix Flug. You will see an expanded deal with the American Football Association that the football game will flow over the next several years.

For creators, YouTube stadium focuses on bringing their content to the living room.

Hundreds of creators will be part of the first pilot, which is expected to be launched in the United States this summer, which will allow them to organize their content in the experience of a large screen display. Creators such as the accepted Michelle KHARE challenge and a good legendary morning with Rheett & Link will use new tools to convert their content into “seasons” and “episodes”, to make their content more TV.

The company also introduces shopping ways from YouTube using QR and other transmission functions to the phone, and it will look to Gemini Ai to match ads with the famous related content.

During BrandCast, YouTube is distinguished by different case studies of brands such as Volvo, Inspire Brands (Dunkin ‘), Hilton and State Farm, which used its advertiser tools to reach its fans. The marketers also mentioned that YouTube was No. 1 at the time of monitoring in the United States For more than two years, put it before Netflix, Disney and Prime Video starting from March 2025. The company also described its most modern focus on podcasts, now sees more than a billion podcast monthly users.