The Japanese media reported on Monday, a day before it is expected that the troubled car maker will reach The annual loss record is about $ 5 billion.
The public broadcaster NHK said that, in addition to the November announcement, it will reduce 9,000 jobs, which means that Nissan is now aiming to reduce the total workforce by approximately 15 percent.
Nissan, whose integration with Honda has collapsed earlier this year, refused to comment on the reports that also appeared in Nikkei Business Daily.
The company – one of the top 10 car manufacturers according to the sales of units – is very debtor and is involved in an expensive business restructuring plan.
Like many of their peers, Nissan finds it difficult to compete against local electric vehicle brands in China, while its profits are now being threatened with more American commercial tariffs.
The potential integration with the Japanese Honda competitor was seen as a potential lifeline.
But the talks were crashed in February after Honda suggested that Nissan a subsidiary company instead of integration under a holding company.
Then last month, Nissan issued a flagrant warning in profits, saying that she expects an annual net loss between 700-750 billion yen ($ 4.8-5.1 billion dollars) for the fiscal year 2024-25.
The worst previous net loss for the entire year was 684 billion yen in 1999-2000, during a financial crisis that generated its rock partnership with the French auto manufacturer Renault.
Nissan has since faced more fast bumps – including the arrest of former President Carlos Ghosen, who later fled from Japan in a sound equipment box.
The auto company, whose shares reached nearly 40 percent during the past year, a new executive director in March.
The classification agencies have reduced the company’s classification to unwanted, as Moody mentioned its “weak profit” and “the aging model portfolio”.
This month, Nissan Lerf, who recently agreed, built a billion dollar batteries in southern Japan due to the difficult “business environment”.
The threat of definitions
The additional opposite wind is the 25 percent tariff imposed by President Donald Trump on all imported vehicles in the United States.
Among all the major auto manufacturers in Japan, Nissan is likely to be the most severely influenced Bloomberg intelligence analyst.
He said that her customers were more sensitive than her competitors.
He added that the company “cannot pass the costs to consumers as much as Toyota or Honda without suffering from a great loss in the sales units.”
While the Nissan Electrical Cars list for Nissan failed to win the Chinese market, the company recently announced investments of up to 10 billion yuan ($ 1.4 billion) in the second largest economy in the world.
The EV market in China is the largest in the world, led by BYD, which is based on its headquarters.
One of the potential solutions for Nissan can be the giant Taiwanese electronics, Hun Hai, known as Foxconn, which collects iPhone devices and expands in cars.
Fexcon said in February that it was open to buy Renault’s stake in Nissan, and this month agreed to develop and supply the EV model to Mitsubishi Motors, a coalition partner in Renault and Nissan.
Yoshida said that external assistance “affects the need” for Nissan, which is no longer able to distinguish between its competitors by making internal efforts to save costs alone.
This story was originally shown on Fortune.com
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