Planetplay Play2act 79 % find a positive change after playing green games

Planetplay It announced that the data derived from a new survey in the game is called Play2act Evidence showed that games have the ability to stimulate green habits between players.

The poll found that 79 % of the respondents who played games with green messages or environmental content reported at least one positive behavioral change after playing these games.

Among these players, 47 % report reduces their environmental impact through the use of energy or public transportation, while 34 % of reports make consumption options more green.

Play2ACT was launched in September 2024, an guaranteed survey of popular games, designed to explore the role of games in treating natural crises. The initiative was developed by Planetplay, a non -profit platform that contributes to environmental work through games, in cooperation with the United Nations Development Program (UNDP).

More than 181,000 players from 189 countries, including 70 developed countries or a small developing country on the island, have responded to a series of Play2act reconnaissance questions placed in 24 famous games such as metro surfers, Beatstar, Pokemon Go! And Avakin Life, among others.

The poll benefited from reaching 80 million players per week. Questions aim to collect players ’views about their experiences with green games, their impact on behavior and a sense of climate and environmental action.

20 studios and games platforms participated in the Play2ACT initiative, including Actrio, Bandai Namco, CM Games, E-Line Media, FutureVision, Funlplus, Hutch, Jagex, Lockwood, Microsft/Xbox Insider, Niantic, RLIANCE, Rovio, Space App Games, SYBO and Ten Speed.

“The games are in a unique position to involve a vast and varied audience in environmental issues,” said Raya Lucas, chief executive of Planetplay. “The results of the Play2act prove that when the sustainability is included in the play, it is not only learned – it inspires real work.”

“With the browsers of the metro in the game to a large -scale global audience, we bear a huge opportunity and responsibility for understanding the opinions of the players about climate and nature. We are committed to supporting efforts to protect our planet, and ensuring that everyone has a voice on this issue. Games can be a powerful tool for amplifying climate and environmental action, and this is why we participate effectively in the beginning,”, Matthias added.

Play2act scanning also contributes toGames that achieve effective and emotional (great) transformation“The project, funded by the European Union, Research and Innovation in the United Kingdom (UKRI). It aims to involve the gaming community – entities and studios – in dealing with climate crises and nature by exploring how to lead games on social participation and provoking new dialogues for positive change.

While the participation of gaming studios will analyze Play2ct Survey data to enhance measures and procedures within the industry, the United Nations Development Program aims to use the total results to better understand global opinion on normal work and natural work, with a special interest in young and southern generations.

“We must benefit from every tool in our behavior, and this effort should include every part of society, including the private sector and the game industry. “The Play2ct initiative shows the possibilities of games – not only as an entertainment tool, but also as platforms for collecting ideas and sharing with individuals, especially young people, on a large scale.”

Planetplay is a non -profit platform that enables players all over the world to contribute to environmental work through in -game purchases and play with our gaming studios. In addition to the leading games market in environmental games, it is also a movement designed to inspire players, teach them and mobilize them to support our planet and its rich diversity in life.