- Senior Product officials in MasterCard The aforementioned consumers resort to artificial intelligence agents to perform online purchases. The company issued a product, MasterCard The agent pushed last week to help facilitate this revolution in trade, which may also help reduce fraud.
Artificial intelligence is more than just creating funny images and getting quick responses. It may also help you find the best deals.
during luck Jorn Lambert, chief product official in MasterCard, said, as consumers, as in the research, consumers move from browsers to artificial intelligence programs collectively to search for and discover products, while it reaches the “transformation of the model in trade.”
While consumers previously were looking for something like “Best Running Shoes” in the search engine like GoogleThey are now writing the same thing in ChatGPT and get more expanding and design results. Lambert said that instead of spending the efforts made to crawl the Internet to find a product that suits it, the consumer can now inform the details of artificial intelligence themselves, which can help formulate the results and perhaps even the discounts of science.
He said: “Once you search and discover a product that you want to buy, it is natural that you ask the artificial intelligence agent to buy it on behalf of you.”
To prepare for this shift in online consumer behavior, MasterCard last week Declare The agent pushed to integrate payments into artificial intelligence in a reliable way.
“What we announced last week is the framework in which consumers, banks, agents, merchants, and the entire ecosystem can work for a high confidence system and consumer comfort system,” Lambert said.
Merging artificial intelligence into trade also helps prevent fraud, which is in 2024 It amounted to 750 million dollars In the online shopping category, according to the Federal Trade Committee. While the methods of preventing fraud were previously more general, Carlo Bruno, Vice President of the Product CondemnAnd he said by integrating artificial intelligence and allowing it to have more control of the process, fraud can be detected more effectively, even if that means a slight decrease in control.
Bruno said: “This is in the minds of merchants, and how to find this exact balance between knowing what is going on in exchange for embracing all this wonderful technology to solve this problem,” Bruno said.
MasterCard agent also aims to reduce fraud by tracking the full process of treatment with encryption and “symbols”.
“By doing this the distinctive symbol, even if the bad man puts his hands on these accreditation data, we can link it to its origin,” Lambert said.
This story was originally shown on Fortune.com
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