Apple plan to provide artificial intelligence search options on Safari is a blow to Google’s dominance

Written by Aditya Sony, Judi Godoy

(Reuters) -Apple plans to add search options operating in Amnesty International to Safari are a major blow to Google, whose advertising works are highly profitable on iPhone customers using its search engine.

The news criticized Google-Parent Alphabet, which closed by 7.3 %, which led to the elimination of nearly $ 150 billion of its market value.

The iPhone manufacturer was “actively looking at” Safari’s reshaping, a source familiar with Reuters, citing Apple Eddy Cue, who was submitting a certificate in the anti -monopoly case on Wednesday due to Google’s dominance on the online search.

Ja said that the search operations on Safari fell for the first time last month due to the increasingly turning of users to artificial intelligence, according to the source. Apple stocks closed by 1.1 %.

Google said she continued to see growth in the total number of search inquiries, including “total queries coming from Apple devices and their platforms,” ​​according to a statement published on the company’s blog.

The company wrote: “People see that Google’s search is more useful for more inquiries – and they reach it for new things and in new ways,” the company wrote.

Google cited the advantages of voice and visual search as contributors to the growth of the total search volume. It was not clear whether Cue used the same basis as comparison in his testimony when analyzing the types of searches.

However, Apple Executive comments indicate that the seismic shift in research is likely to take place, threatening the dominant research work in Google – an advertising destination for marketing that has now become a target for American monopoly organizations, which filed a major lawsuit against the company.

Google is the virtual search engine on the Apple browser, a desirable position in which the iPhone maker pays approximately $ 20 billion a year, or about 36 % of the search advertising revenues that were created through the Safari browser, and the analysts were estimated.

The Google Ban is to pay the companies to be the virtual search engine among the treatments that the US Department of Justice suggested dismantling its dominance on the Internet.

“The loss of uniqueness in Apple must have very severe consequences on Google even if there are no other measures,” said Louori’s generation, Da Davidson analyst.

“Many advertisers have all their search ads with Google because in practice a monopoly of about 90 %. If there are other applicable alternatives to search, many advertisers can transfer many of their advertising budgets away from Google.”