Lidl takes a special focus on elite postal symbols in London as part of its aggressive expansion of $ 665 million in the United Kingdom

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While stars Made in Chelsea The organic quinoa may find a little more difficult to locate in the new local Lidl, a shopping trip there is definitely more effective than eliminating the Whole Foods market.

This is before they faced selective discoveries within the Lidl Middle East.

The news that they had rubbed the shoulders after German groceries announced to indicate ambitions to open 40 new supermarkets in the United Kingdom this year as it is preparing to spend about $ 665 million to expand the scope of the estate in the United Kingdom, including a list of wishes for high -end London sites such as Kensington, Notting Hill, Covent Garden and Soho.

These precious postal symbols are only a few more than 250 potential sites for the location you have identified throughout the United Kingdom capital, with a special focus on the wealthy central neighborhoods, as well as suburban sites, high street sites, retail parks and shopping centers.

Greatly, everywhere, in other words.

Lidl currently has more than 120 stores inside the London M25 highway and said it has requirements for at least 100 stores, while it has approximately 1,000 stores across the UK.

The construction of a new regional center is scheduled to start this year.

“As we enter the fourth decade in Great Britain and escape from a thousand stores, there are still many parts of the country screaming to make comfortable to the Lidl store,” said Richard Taylor, Lidl GB chief real estate official in Lidl GB. “This level of investment is a clear sign of our ambition.”

In fact, this hot expansion plans follow the Lidl and its German rival Aldi, which is gaining its share in the market during the Pank Bank, although it is usually a time when the largest supermarkets achieve the largest gain.

Lidl witnessed its market share by 0.4 percent to 7.7 %, according toDataBy NIQ, while Aldi-which has a little more than its competitors rose by 0.2 percent to 10.5 % over 12 weeks until April 19, after reaching the highest level ever at the beginning of April when it reached 11 %.

Lidl, which has been working in the UK for 30 years, has increased by 16.9 % in annual revenue of more than $ 14.5 billion in its last accounts, as pre -tax profits jump to a little more than $ 293 million.

Its ambitious British plans are reflected in the United States, where the Lidl operation in North America grows, after the date of stopping/starting in the United States, its mark in New York City, with plans to open a store in Brooklyn on May 23 after its inauguration in the near Gateway Center Mall, in addition to another in the pipeline inside the crown complex in the mixed Brooklyn.

Lidl US currently has more than 170 stores in nine states of the eastern coast and Washington, DC

Meanwhile, Aldi, which has a much larger presence in North America, continued to proceed with its expansion in the United States and recently opened its first two stores in the Las Vegas region, while continuing more, because it aims to open more than 220 stores this year. Aldi’s long -term goal is to open 800 new sites by the end of 2028.

This story was originally shown on Fortune.com



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