In April, a local American court ruled this Google monopolize open digital advertising markets. Now, the technology giant and the US Department of Justice contradict what Google should do about it. The Ministry of Justice argues that Google must sell ADX, or AD Exchange, a publishers platform for selling an unused advertising space in the actual time. As you want the company to cancel Google Ad Manager, formerly Doubleclick for publishers (Google DFP).
The Ministry of Justice claims that both systems reduce competition and contribute to Google’s monopoly in the field of advertising. It also prompted the executive management Google Sell Chrome Because of a separate ruling that the company fell into search engines.
It is not surprising, that Google is not interested in getting rid of its products – and it also plans to appeal the court ruling on Google Ad Manager. Google announced "A proposal that addresses the results of the court completely." These changes include allowing all AD servers, publishers, competitors, to make offers in the actual time on ADX and allow publishers to set different price floors for each bidder.
"On the other hand, the Ministry of Justice is searching for the means of recession, which greatly exceeds the tight court ruling by forcing the Google Declaration Director," Google mentioned in its announcement. "This would risk destroying the tools that advertisers use to communicate with publishers and access their customers efficiently, and that applicants and video publishers use their content – companies that are not part of the narrow market for open web display ads in this case."
This article was originally appeared on Engadget on https://www.engadget.com/big-tech/doj-pushes-foogle-to-sell-advertising-latforms-134250436.html?
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