- Like the success of Ryan Reynolds in Wrexham, An American couple from Georgia buy British football. Brian and Shannon Miles sold their employment company for $ 110 million to buy the UK FC and Drogheda United FC, with Stocking Stadiums with Beer Berwery Nofo Brewery.
Many Americans put a romantic football in the UK or “football” culture, who live indirectly through Ted Laso And the famous club Ryan Reynolds, Ryan Reynolds and Rob Makleni. But for Bianyan and his wife, Shannon Miles, he runs football clubs is their reality.
The couple started their career, like any other jobs: from 9 to 5 jobs in the Immigration Law and American companies. But by the time they reached the mid -thirties of the last century in 2010, they could not Miles a.
Although Hollywood salaries are not possessed, such as Reynolds and Maklni to support their clubs, they found themselves face to face against the record break. But The Miles Duo has an advantage over the actors – it serves the Nofo beer on the tap in the stadiums.
“The important point is that we are building a brand,” says Brian. luck. “The brand beats – we feel it in the European market. People like to wear our shirts there, and they love to recognize the brand. They really love our beer.”
They spent 401 (K) to build a company 110 million dollars
For the first now many projects from the ground, Brian and Shannon Miles took a great gamble. They spent $ 160,000 in 401 software (K) Stabilize.
“I am not necessarily dangerous in nature-about money. But I thought,” well, if it does not work, we are young enough, “Shannon says. We can always return (to our jobs), but at least we tried.
The beginning of their worrying works now feels very far away; 14 months after the founding of Bey, the company erupted, collecting 40 consecutive quarterly from the market growth. The workforce lies in virtual assistant services and a technology that supports technology. After years of success, private stocks began to take into account, and the couple felt that the time has come for sale. They transferred a new executive to take over the BELAY in 2020 and sold the majority of the company for $ 110 million in the following year, while maintaining 18 % for themselves.
“We have started feeling,” says Brian. This work goes beyond us. There is potential behind us, another person who has more resources, different networks, and different ideas, can come and store them well. “We like,” this does not determine who we are. We will be fine. There is life after going out, and we will find other things to do. “
The day of payment was a changing currency of life, which led to a new adventure for a couple of power in entrepreneurship: operating football teams and pouring meals from Georgia’s beer for club lovers.
Livelihood Ted Laso Dream: Selling the leading teams in the UK soccer in the United Kingdom
The direct couple wanted that there are more vibrant bars in their area in Georgia to collect people – and at that time, distillation factories were anger. By the end of 2019, they dived into the following emotion project with the first brick and mortar factory, Nofo Brew Co.
“By the time we started to distil it, we were already enjoying wealth. We” the first generation “in terms of wealth,” says Brian. They no longer have heavy work as an executive president. “We knew at that point that we will never manage the work.”
The couple appointed an executive director to convert the beer factory, and expanded to three total locations for Nofo all over the state: Cumming, Cleveland, Gainesville, Georgia. But Brian and Shannon Miles found another opening with beer works: communicating with sports fans, eager to get rid of loudspeakers during a tense stadium match. Peak Ted Laso Running apple TV subscribers, UK football were at the forefront of the cultural era.
“We looked at England and also Ireland, and we realized that this is a fans of fans that follow this team from a cliff,” says Brian. So we are like, well, what if Novo was on our shirt? What if we put beer on the field? “It is a Trojan horse that prompted us to this market.”
The Georgia-based duo gathered its headquarters and the UK FC team bought in 2022-recently the time that Reynolds topped the headlines with Wrexham. Then came their purchase from the Irish club Drujida United in 2023, too Investing in Denmark Silkurg if it was last December, and the start of the recently December.
They sell their beer in their club stadiums and “Nofo Brew Co” on shirts, and Bryan and Shannon Miles live the imagination of “football”. It is far from writing in their office jobs only 15 years ago – which is evidence that the presence of talent in entrepreneurship and prediction trends leads to huge victories.
“What we was able to do is accelerate and go to the markets, where most Americans are not only,” says Brian.
This story was originally shown on Fortune.com
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